In an exclusive chat with Restaurant India, Chandrashekhar, Co-owner, Dhe Puttu, talks about his restaurant and how they bring different varieties of Keralaâ€™s popular breakfast dish â€˜Puttuâ€™ under one roof.
By delivering real taste and serving some of the best ‘Puttu’ flavours, the restaurant has emerged as a landmark in Kochi’s dining scene:
What products do you use in your restaurants?
We do not focus on any particular brand or name while selecting the products for our restaurants. We just go for the best quality products available in the market. Rice powder is our main product and we manufacture it on our own in collaboration with the company.
How do you select on items to prepare the best menu?
Menu is the most essential part of any restaurant. We introduce new menu almost every day. Before deciding any menu, we do a lot of research; borrow ideas from our chefs, and also consider the new food trends.
Tell us about your marketing strategy to reach out to masses.
We believe in making our guests feel relaxed, nourished and satisfied by our food and services. We believe that if we focus on giving our customers the best service, keeping in mind the hygiene factors, ambience and tasty food, then we can make our customers walk in again.
Tell us the elements into consideration while designing the kitchen
Kitchen is a part which should be perfectly organized and managed. We worked on making it in a traditional way. We have worked on creating the ambience of old fashion kitchen, where our mothers used to cook.
What were the points you kept in mind while designing your restaurant?
We decided to open our restaurant in the heart of the city. Also, we did make sure the type of ambience and the environment that people love as they enter our restaurant. You can always feel the liveliness of celebrations and enjoyment.
What is the total footfall in your restaurant every day?
We serve around 700-800 customers daily in our restaurants.
What is the supply chain process? Tell us about your biggest suppliers and vendors.
We have a lot of vendors and suppliers near our restaurants, from where we purchase the basic ingredients and raw materials on daily basis. The food powder that we use is specially manufactured by our vendors. We ensure that every food product or food ingredient we buy is fresh and real.
From where does the investment come in your business?
We are five partners in our business. Till now, all the investments are from our side only.
What are your future expansion plans?
We are currently running three restaurants – one is Dhe Puttu, which serves different types of breakfasts; second is Hotel Ananda Bhavan, which is fully a vegetarian restaurant; and third one is Rukmini, which is a non vegetarian restaurant. We are planning to launch some new products and cuisines in our restaurants and you will see some major changes in our menu soon.
Are you planning to enter into a franchisee business?
Yes. We are working to expand our services and hence, we are looking for franchisee partners for the same. We will enter into the model soon.