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Business Suppliers 14 Apr 2015

We don't see anyone as our competitor;we are at the top - Home Made Bakers

In a short interaction with Restaurant India, Puneet Manchanda, Director, Home Made Bakers, throws in one-liners on his product categories in the market.

By Rahul Singh Feature Writer

Can you name some of your leading products that you manufacture?

Our leading products are ice cream cones, biscuits, rolled sugar cones, cone sleeves and butter scotch crunch.

What is the process of manufacturing your products?

We manufacture our own products with skilled labour at our factory in Sonipat, Haryana, and in Himachal to deliver best quality ingredients to the end consumers.

What is the supply chain process at your end?

We don’t deal with any distributor. We supply directly to all the big ice cream manufacturers in the country.

Who are some of your clients? Can you name them please?

We have clients from ice cream manufacturers like Vadilal, Mother Dairy and Creambell, to name a few.

Any special product which defines your uniqueness?

All our products are rich and unique. We don’t compromise with the quality.

What do you do to keep your products fresh and healthy?

We have special packaging which keeps our products fresh and away from moisture.

What is the investment scenario at your end?

All the investments are from our sources only. We don’t see any external accrual happening anytime soon.

Who do you think is your competitor in this category?

We don’t see anyone as our competitor, we are at the top.

What is your expansion plan year-on-year?

We are expanding around 25 per cent of our capacity each year and we may enter into some other product categories very soon.

What is the present quantity of products you manufacture daily?

We do around 10 lakh cones and 20 lakh sleeves per day at our manufacturing units in Haryana and Himachal.

Are you planning to tap the international market?

Not yet, right now, we are totally occupied with domestic market, but once we have excess production, we may also look forward to tap the international market as well. We are also manufacturing biscuits for Sunfeast ITC and we are doing contract manufacturting for them.

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