Talking to Restaurant India, Amit Dube, Co-Founder, shares where he will use the raised money to more effectively focus on the food service business.
FoodAbhi.com is yet to complete 1 year of operations and has already served more than 12k tiffins to its discerning customers in Mumbai. It has recently raised a seed round of funding from investors who are based in US, UK, Netherlands and India.
How was FoodAbhi born?
My wife (Shraddha, also a Co-founder) and I realized that owing to busy schedules, it is very difficult and inconvenient to find economic and wholesome, home-like meals on a daily basis. There was a huge connectivity gap between the unorganized tiffin services sector and the average individual. This was an unmet need and a pain-point that most of us recognize. This was our impetus to start FoodAbhi, where we bring together the domains of technology and daily meals. We launched FoodAbhi by partnering with quality local food vendors and providing last mile connectivity.
What is the process of partnering with food vendors and tiffin players?
We create a platform where different food vendors can come together and provide Lunch and Dinner meal options under one umbrella. The vendors can list with us after going through our quality and hygiene audits. Additionally, we also provide last mile connectivity for the vendors.This has enabled several of our vendors to expand their customer reach and now also provide tiffin meals for dinner.
What makes FoodAbhi different from other players?
FoodAbhi is India’s 1st online Tiffin’s market place. We enable several local food vendors to come together and create a marketplace for home-like and economic meal options. We operate in the unorganized tiffin services domain and work tirelessly to educate and standardize their offerings and modernize their operations. We want to bring vibrancy and relevance to the awesome dabba culture of Mumbai. We’ve started several industry first features that provide visibility, reach and transparency to our food partners and create choices,ease and flexibility for our customers.
You recently raised a seed funding from investors. Where can we see that money going?
Our aim is to make FoodAbhi the go to choice for any individual who wishes to have economical and wholesome, home-like meals. The funding will be used to fortify our Technology as a backbone of our operations. We have introduced some cool innovations for our vendors and customers –such as the ability to order tiffin’s for dinner, pause a meal or change a food vendor etc. Furthermore, very soon, we are launching last minute tiffin orders and on demand meals. We are excited to expand our services across Mumbai.
How many vendors are presently listed with you? Do you charge something from the tiffin vendors listed with you?
We have approximately 30 food vendors listed on our website to cater to a variety of tastes and cuisines. Our team is working enthusiastically to evaluate and add more qualityfood vendors to ensure that our customers get the best meal options. Food vendors are listed on FoodAbhi for free. We organize scheduled and surprise audits on a regular basis.
What is the order delivered on a monthly basis?
In only a couple of months of operations, we have delivered more than 12 thousand tiffins in Mumbai. Usually we get around 100 customers in a day and approximately 2000 tiffins on a monthly basis.We have some exciting activities planned this year. We are confident about doubling our orders in Mumbai in the near future.
What is your expansion plan?
We are planning to start our services across Mumbai in next few months and also enter cities like Pune, Delhi, and Bangalore.