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Entrepreneur 2016-06-16

“We believe in giving customers what they are looking for”

In an interaction with Restaurant India, Ram Niwas Rathi, Owner, 7 Degrees Brauhaus talks about setting up the trend of Microbrewery in India.

By Deputy Features Editor
“We believe in giving customers what they are looking for”

Share your entrepreneurial journey and what led to the birth of your brand?

I am an astute businessman hailingfrom a small village in Rohtak in Haryana. Starting from a humble beginning and completing my graduation, I did smalljobs before venturing into business. My born-appetite for business led me to Gurgaon, now the commercialhub of NorthIndia. My initial ventures gave me the opportunity to travel to many countries around this world, and in one of my fond travels in Europe I found the microbrewery conceptwhich I decided to pursue in Gurgaon, India. So that is how 7 Degrees Brauhaus was born.

How many stores are there within your brand today and what is the average store size?

There is one store yet, but there are plans to open many more chains of 7 degrees. Our brand has brought International standards, Quality & technologies in Indian Market. Through our strong focus towards innovation, we bring latest menu on usual basis. We believe in understanding our customer’s need & giving them what they are looking for.

7 Degrees Brauhaus isset up in 12,500 sq ft. area in DLF South Point Mall, Golf Course, Road, Sector-53, Gurgaon.

What are the challenges with growing your business– i.e. maintaining standards, brand integrity, customer experience etc. and how have you met these challenges?

We are the most appreciated brand for its quality standards and the services attached to it.We always maintain International standards and products with brand integrity which is our customer’s expectations.Through our strong focus towards innovation, we bring latest menu on usual basis. All the above is not possible without latest and best technologies, we have best technology processes & highly skilled workforce

Can you tell us more about your business operations from the standpoint of Loyalty Program, technology (Hardware & software), raw material sourcing and talent recruitment and training?

It’s a German Micro-Brewery Plant and machinery is an integral part of its Interiors. The beer garden theme and décor, which is very refreshing, the large Chestnut trees and brewery lay out completely bowl you over. Our biggest asset is the German Plant-Caspary, our brew master is internationally trained and experienced. We have regular visits from German professional brew masters for quality control and training to our staffs. We use imported sausages; our kitchen equipments are also imported and new to our customers.

Do you have a growth targets for the next few years and can you reveal any strategy for how you intend to achieve this?

There is a lot coming up in few months or years in terms of new dishes, new drinks, new cocktails, mocktails. We would like to see many more branches across PAN India with timely developments in the brand identity.

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