In a tete-a-tete with Restaurant India, Darpan Majumdar, Co-Founder, FYNE Superfood shared about creating awareness about healthy eating.
How was the idea of starting a super food brand popped up into your mind?
We created the product for ourselves because whatever we are eating on daily basis is not healthy for us. When we made and tested the product amongst our friends it was a hit. And, that’s when we realised there is market for this space and there is nothing happening in the space. We started it three months back.
Who is the investor into the company?
Fyne Super food is started by me and my two co-founders, Rishi Siddhu and Anand. We all have invested in the company and as of now the company is bootstrapped. We will look into investments after sometime.
What about your presence in the market?
We have started with Delhi-NCR especially to serve corporate, start ups and are also talking to gyms as a major potential. We are talking to every potential target location and customers between 20-45 years. We are also looking at retail destinations, modern trade as a major business area. We are taking small steps in the right directions.
How is the market for you till now?
We are doing it completely online but eventually we are going to do a contract, tie up specific units whose focus lies on our kind of products. On an average we get 50-60 orders daily. We have made the pricing in two ways- firstly the subscription based model which is for Rs 2500 and for per order it is Rs 100.
How did you entered into the food business?
All three of us have one venture before this, I come from marketing and branding backgrounds, Rishi Siddhu and Anand are engineers and all of us had the enthusiast about creating a product which was not very common in the market. We are trying to create a space for healthy eating and will be able to reach out to more people. We will take one step at a time.
How is the response so far?
We have seen 100 per cent growth as of now.
What is the challenge that you faced while entering into food business?
There are quite few challenges- certainly the investment- putting money but how long would it do. There is more effort to make single window clearance to start the business in food. In India people are waking up to the fact about why nutrition matters. Lack of knowledge is also a hindrance but can be an opportunity.
What is the expansion plan?
We are planning to take Delhi first and then will expand to Bengaluru and Hyderabad. In terms of product we started with one product and very soon will have two different varieties. Creating more product line would remain our focus. Meanwhile, we want to make people impact and connect with them.