In an exclusive interaction with Rishi Aggarwal, Owner of The Flaming Kick speaks about their concept which offers a wholesome dining bistro for the customers.
The Flaming Kick is a contemporary dining bistro during the day and diner/lounge at evening, combining the vibrancy of a bar and the gentle buzz of fine dining bistro/diner. With its chic signature stark red, black and gold interiors and spectacular atmospherics, TFK embodies utopian locale for the city’s society to frequent on any occasion.
What was the idea behind opening this restaurant? How was the investment managed?
Having worked and moved with top businessmen and companies throughout my career, going for lunches, drinks and dinners for meetings and with clients, always felt that Noida lacked a chic, classy, scrumptious cuisine offering place for the corporate sector. And, with time we realised that Noida failed to deliver a quality bar/lounge/bistro on the whole. And also looking at the growing size of Noida’s population and their incomes, we decided to come up with a place that could cater to families, youngsters and corporate sector with quality food and drinks.
What are the different types of cuisines served at your restaurant?
The team led by Sabyasachi Gorai, called as Chef Saby offers a wide range of cuisines starting from Continental, Oriental, Italian, Mediterranean to Indian.
Who are your target customers?
This is one of its kind places in Noida. Through the brunches, special lunches and other sumptuous day offers we plan to tap in to the corporate market. Considering Noida is full of college goers and young working professionals, we focus to tap them by offering never before liquor deals and hosting regular events in the evenings, simultaneously doing chic interiors for groups of families and friends. In all everybody who love to taste is welcome.
Do you see any threat from any of the brand?
No, because the concept we are offering is a wholesome, makes it a place for lunch in the day, a bar at the evening, a lounge at the night. It is also a place for hosting events, there is no other such place in the town, offering such a combination hence we don’t feel threatened but rather trend setters in a way encouraging others to start newer things like they have in Hauz Khas Village in Delhi and Cyber Hub in Gurgaon.
We have seen start-ups are the new love of investors these days. What is the scene looks like at your end?
Nothing at our end as of now, but you never know what the future holds.
How do you see social media as a marketing medium?
It’s a must have in this digital era. Masses are massively influenced by what they see and read on social media. Everybody today goes online to check what’s new and where they want to go and what they want to experiment with therefore for us too not only social media but the entire digital marketing suit is important, from maintaining a effervescent presence on social media to being on food review platforms to being reviewed by bloggers, everything is vital for us.
What is your expansion plan?
With the most skilled workforce lead by Chef Saby and the best equipment, we feel equipped to expand and thus we are open to give out our franchises.