In an interview with Restaurant India, Arthur Damaskos, MD, Funk Coffee + Food shares about their plan to enter India.
Tell us something about Funk Coffee’s global presence.
Funk Coffee is an Australian coffee brand established in 2005. We are having 16 stores in Australia- 13 of which are in Adelaide and three in Brisbane. We are now planning to expand to India in partnership with Fran Global. We have done extensive research about the market and we are ready to now launch our brand and offerings in the Indian market.
When can we see Funk Coffee opening stores in India?
It’s really difficult to say this as we are just at the start looking for the partners. Though the response is really very positive and people are interested in our Master Franchising concept. So, I expect in next six months Funk Coffee can plan to open outlets in India.
Tell us about your menu.
We are serving coffee along with food. We are serving 100 per cent good quality coffee. We are keen on doing menu which is similar to the taste and palate of Indian customer. At Funk we source fresh, local produce from South Australian producers to bring our customers a large selection of great menu choices. We’ve created a menu that is fun and fresh with delicious seasonal specials.
What are the criteria for finding the partners here in India?
We are looking for partners who have got the same passion, philosophy and they really embraces fun and freshness that we are trying to do. We are looking for someone who can help us in expanding from North to West and guide us in finding the right local partners. And, he is willing to support us as a brand.
What is your target location?
We are looking for both high street and malls. We are looking for kiosk as well as cafe model.
What is your view on the growing trend of coffee culture in India?
I really think that Indian market has come a long way in the last three years in the coffee market, snack food and western preferences. From business to a breakfast coffee is what India is going to see as a trend.