Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
people 30 Nov 2013

\'We are in a different space in the market\'

Pawan Raina, COO, Mocha talks about the growing cafe culture, expansion plans in India, about the competitors and also challenges faced.

By Nusra Deputy Features Editor

On cafe culture

There are various reasons. With increased awareness and social media, people of all age groups favour visiting cafes. Cafes are aspirational, offers an experience to enjoy and savor, a meeting place to meet your colleagues or carry out a business meeting. The trend is present in Tier 1and Tier 2 cities but the growth shows that will soon be present in Tier 3 cities too.

On expansion plan

We are present in 13 cities across India and have 20 cafes all over. We are opening a new cafe in Guwahati this year and so far have opened three outlets already in this year. By March 2014, we will have at least 2-3 more locations under different stages of opening. We have evolved the menu a lot over the last few years. We have more food options like pizzas, all day meals, alcohol in some locations, sizzlers etc.

Evolution from Indo-Tibetan looks to Mediterranean look

The initial Mocha were with the Arabic theme but now the cafes are more modern looking and each location is unique with its own distinctive elements. All locations look different and have their own individual identity.

On challenges faced

The backend is already in place as we are in existence for more than 10 years. With the recent spurt in the number of stores we have been able to deliver the correct product in all the cities.

On competitors

We are in a different space in the market as we are not a cut paste model. Each cafe has its own identity and individuality with live kitchens serving fresh foods and beverages. In some location, we serve alcohol as well. 

Comment
Related opportunities
  • Clinics & Nursing Homes
    About:SAHAJ REGENERATIVE CELL THERAPEUTICS LLPis formed with the vision to..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 125 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Kids & Children clothing
    About:1st Step as the name suggests is all about making..
    Locations looking for expansion Tamil Nadu
    Establishment year 2002
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000 - Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • Activity Centres, Day Care & Creches
    About:  Right offers a brand new method of education in the..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Imagine yourself having a tried and tested winning formula in..
    Locations looking for expansion Maharashtra
    Establishment year 2002
    Franchising Launch Date 2008
    Investment size Rs. 50 K - 2lac
    Space required Not Required - Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories