In an exclusive interview with Restaurant India, Sudip Putatunda, Managing Director at Koldplay shares how this brand is an undeniable delicacy for the consumers.
Koldplay’s driving principal is to bring the most indulgent ice-cream experience to the Indian market at a value proposition that is undeniable. Our team has spent the last two years perfecting the right blend of products, packaging, pricing and marketing to create a brand that enjoys high recall and is respected and loved by high street customers and HORECA professionals alike.
Our menu include both best sellers such as hazelnut madagascar brittle, peanut butter nutella etc but we keep delighting our customers with unique flavours such as miso, honey wasabi amongst other. This constant innovation is our USP. For example, India is becoming health conscious and we do not want those consumers left out. Therefore, we are also planning to manufacture health candies or health ice- creams.
Our stores attract extremely high footfall and have become a happening destination among consumers in the locations that we currently operate at. Our constant innovation and persistent media presence keeps our customers coming back for more. We take every effort to create magic at every new store we open and are consistently profitable. We are even in the vendor list of reputed brands like Taj and St. Regis which speaks volume in itself. Essentially one needs to gain the experience of 5-10 years to get into that list but we as a brand have build ourselves as a reliable brand.
Our packaging and outlets both come with a premium look and feel. We undertake annual up gradation of our products, packaging as well as branding plus our in-store staff is highly trained and are carefully and individually selected.
Our outlets require an area of 100 to 200 sq ft. Our outlets are designed to be highly flexible depending on the available layout and also our stores do not need an exhaust plus they do not create any aroma/smell. Our stores have fast turnover and the layout is designed to enable service of up to 40- 60 customers an hour. We operate from an ISO 22000:2005 certified 15,000 sq. ft. state of the art manufacturing facility at MIDC, Navi Mumbai with manufacturing capacity of over a million litres of ice-creams, frozen desserts and sorbets per annum. We make over 175 popular international and local flavours. Unlike traditional manufacturers, we are delighted to offer our customers the benefit of our flexibility in creating new flavours. The support of our in-house R&D centre enables us to customise existing products and exclusively develop new flavours to precisely meet the ever changing requirements of the Indian palate.
Beating the Competition
Ice- cream industry is on rise and there are only few organised sectors which are introducing new concepts with ice- creams to impress the Indian sweet tooth. So, of course there is lots of competition around and innovation is the only thing to be in the market. Our focus is to give customers a delight with the ice cream. We want to bring smiles on their faces.
We have three outlets in Mumbai for now and are planning to open the next one in September at Nariman Point in Mumbai itself. Then we have other outlets planned in Bandra West and Navi Mumbai. We are also planning to expand in premium malls in the city.