Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Growth 2015-10-05

Viiking Ventures to Invest Rs 100 Crore for expanding 'Goa Beer'

Recently it has acquired the 'Kings Beer' brand from Impala Distillery and Brewery in Goa for Rs 90 crore and rebranded as 'Goa Kings'.

By edit@franchiseindia.net
Viiking Ventures to Invest Rs 100 Crore for expanding 'Goa Beer'

Viiking Ventures plans to invest Rs 100 crore for expanding its premium beer brand 'Goa Beer' in domestic as well as international markets. 

Recently it has acquired the 'Kings Beer' brand from Impala Distillery and Brewery in Goa for Rs 90 crore and rebranded as 'Goa Kings'.

"I want to take our premium brand not only across the country but also to the international markets. Currently, we are distributing the product in Dubai, but we want to take it to other countries as well. We have a distribution network in Dubai and we are in talks with distributors in London for entering other markets," said Sachiin Joshi Viiking Ventures chief to PTI.

Viikking Ventures has interests across sectors for instance hospitality, media and entertainment, health and fitness, realty and aviation, entered the alcohol segment with the launch of 'Goa Beer' and XXX Vodka Mix (XXXVM).

"Currently we are distributing Goa Kings and XXX Vodka Mix in Goa, Maharashtra and Karnataka, but we now want to take them, to other states like Andhra Pradesh, Kerala and Telangana," Joshi said, adding, "Goa Beer will continue to cater to a very niche market."

At present, XXXVM is available in three flavours including Cranberry, Lemon and Rejuve. "By September next year, we will be introducing 9-10 additional flavours of XXXVM in the market," he said.

The company will pursue forging ties with contract manufacturers and distributors for increasing capacities and reach. "The challenge (and hence cost) in marketing alcohol in India is huge. We will be looking at strategic tie-ups like the Impala one. We want to be present in the alcohol space in a big way," he added.

The company also hopes to introduce whiskey and wine brands. "Over the next five years, we want to have our brands in the market for not only beer, but vodka, whiskey and wine as well. We will be introducing a premium brand in Vodka as well. And for whiskey and wine, we might look at tying-up with premium foreign brands," he added.

Viiking Ventures also has XXX Energy Drink and two brands of packaged drinking water i.e. 'Life' and 'Pani'.

Comment
image
image
image
image
Related opportunities
  • About Us: C.H.I.L.D an initiative of Mrs. Kavitha Chandra Mouli hasa..
    Locations looking for expansion Tamil nadu
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Preschools
    About Us: Education is the backbone of any country and we..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • “INVESTORS who are INDUSTRIOUS, with a budget of 30 LAKHS..
    Locations looking for expansion Andhra pradesh
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Hyderabad Andhra pradesh
  • Others Food Service
    About Us: Let’s get chai pe high with CHAI KE DIWANE!!!, Chai..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts