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Food and Beverage 2015-04-10

US Cranberries explores Indian market

The market for cranberry products is currently limited to major tier-one cities such as Delhi, Mumbai and Bengaluru.

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US Cranberries explores Indian market

Did you know cranberries are a good source of Vitamin C, fiber and antioxidants? These tiny berries known for their health benefits have been attracting healthy food lovers for some time now.

With the aim to raise awareness and knowledge of US cranberries, the US Cranberry Marketing Committee (CMC) organized a seminar in Delhi on versatility, availability and utilization of America’s Original Super fruit among industrial ingredient users in India. “The Indian market offers enormous potential for U.S. cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade,” said Scott J. Soares, Executive Director, Cranberry Marketing Committee. Sharing the Indian perspective, Keith Sunderlal stated, “The market for cranberry products is currently limited to major tier-one cities such as Delhi, Mumbai and Bangalore. Various surveys have shown the preference for cranberry juice in India, but users are still learning the multiple uses of the product. We are pleased to assist the U.S. Cranberry Marketing Committee on their initiative to increase awareness amongst influential industrial opinion makers and encourage cranberry product innovation in India.” Chef Sabyasachi Gorai said, “US cranberries are one of my favourite ingredients. Their sweet and tart flavour is a great addition to recipes, both sweet and savoury. I have travelled the world and have always seen cranberries used in classic and modern recipes. I love cooking with US cranberries for their exotic flavour to create some really wonderful fusion recipes. Now that cranberries are being made readily available in the Indian market, they are fast becoming a popular ingredient here.” The seminar saw participation from over 100 established decision makers from the field of food and nutrition industry, key opinion makers from the ingredients industry and culinary experts.

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