Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Franchise 06 Sep 2017

UK based Wrapchic to enter India soon, to open 35 outlets by 2020

The group is also planning to invest $3-4 million in the fast food chain over the next three years to expand the footprint and increase revenue of the brand.

By Nusra Sub Editor

Yellow Tie Hospitality, which operates brands like Genuine Broaster Chicken and Just Falafel, is planning to launch UK based burrito fast food chain Wrapchic to India.

“Wrapchic is a fusion of Indian and Mexican cuisine. It’s an Indian burrito chain and this is the first time that an Indian cuisine brand will come from outside India into the country. Our portfolio is very millennial-driven and Wrapchic fits very well into that segment. There is a lot of quirkiness associated with the brand,” said Karan Tanna, Founder & CEO, Yellow Tie Hospitality Management LLP.

The group is also planning to invest $3-4 million in the fast food chain over the next three years to expand the footprint and increase revenue of the brand.

Founded by Mahesh Raikar in 2012 Wrapchic has over 15 outlets across the UK and Dubai. The group is planning to set up eight Wrapchic outlets in India this year. “By 2020, we are expecting Wrapchic to contribute $2-3 million in annual revenue. Starting with metros, we are also looking to expand in tier II and tier III cities,” he said adding that the group wants to open 35 outlets by 2020.

A typical Wrapchic outlet will be spread over 400 t o 700 square feet of area and the first outlet will be set up in Bengaluru. “Through Wrapchic, we have been able to bring Indian food beautifully into the fast casual market by keeping the core Indian flavours intact but delivering it in a format that is scalable and can compete with the veterans of the field. We have the vision to put Indian cuisine on a global platform,” said Raikar in a statement.

For 2016-17, Yellow Tie recorded a revenue of $1 million (about Rs 6.5 crore) and is expecting to earn $4-5 million (between Rs26 crore and Rs 34 crore) in 2017-18.

Comment
Related opportunities
  • Quick Service Restaurants
    Kathi Junction – brings the golden opportunity to start your..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 5lac - 10lac
    Space required 100 sqft to 1500 sqft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater NEW DELHI New Delhi
  • Laziz set to open 100 stores across India in 2017 LAZIZ ..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 300-500 Sq Ft.
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolhapur Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories