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Food and Beverages 20 Mar 2017

The wave of healthy foods

The food industry is evolving to promote healthier lifestyles and inculcate good eating habits even when eating outside.

By Pallavi Singhal Feature Writer

People want what they eat to be healthy and tasty. The food industry is evolving to promote healthier lifestyles and inculcate good eating habits even when eating outside. The restaurant chains and FMCG brands can be seen incorporating healthier products to their brand names. The economy of the 21st century is being driven by the health sector. The mass media can be seen pointing out the latest trends being the individual wellness in not just food but every other aspect of life. Companies like McDonalds, Pepsi and Coke: the ones accused of leading the junk food culture in the world, are now offering low-fat, low-salt, low- sugar and more green options. People want to eat light and right and following the one rule, food industry works by, customer is the king, there remains no option but to innovate and bring products that they are engrossed in.

PepsiCo is introducing a new set of its healthy products as a part of its nutrition coerce. As part of their flagship brands Quaker Oats and Tropicana, PepsiCo is launching Quaker Nutri Foods and Tropicana Essentials, respectively in the breakfast space. "The lifestyles of millennial today are increasingly rushed and they are looking at nutrition solutions in the morning because that's the only time of the day that they have control over", said Deepika Warrier, Vice President, Nutrition Category, India region. PepsiCo will launch a new range under the Nutri foods brand by the end of this year and four more for variants this April and two more at the beginning of 2018 under the Tropicana Essentials brand.

Nestle, one of the world's biggest food companies, has decided to transform its products to a much healthier version. Nestle had made a commitment last week to make healthier products, for which it is reducing salt and sodium content in its Maggi noodles, cutting sugar by about 10% in KitKat chocolate and dairy products, and stepping up portion control in Munch chocolates. It will also make low-sugar and low-salt variant for dairy items such as yoghurt and infant cereal, Cerelac. They also say that they will soon remove all artificial colouring from their products. A statement on the Nestle website reads, "We will extend our guidance on portions to our consumer recipes, and relevant teenager and adult products by 2020." They also assert to eliminate 99% trans-fats from their products.

Danone India Pvt. Ltd, the local unit of the world’s largest yogurt maker, has introduced its brand of Greek yogurt and is expanding its business due to the sudden awareness of yogurt being good for health thus increasing the sales of danone. Rodrigo Lima, Managing Director, Danone India, said, "We will leverage our global expertise in yogurts to build the category in India. The dairy division is poised for a healthy growth with new product offerings. “She added that the company will be concentrating on its nutrition business.

Kerala government will soon launch 'Kerala Brand' organic vegetables in the market to promote pesticide-free vegetables grown by farmers. In view of increasing concerns about pesticide containing vegetables and fruits coming from neighbouring states, Sunil Kumar said more laboratories would be set up to examine the chemical residue in them.

These are just a few examples of how the industry is moving towards healthier a routine. If this isn’t a food revolution then what will be!

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