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Food and Beverage 19 Aug 2014

'The Beer Cafe' to open 75 more outlets in next 2 years

Beer chain \\\'The Beer Cafe\\\' plans to open 75 more outlets, taking the number of shops to 100 in next two years, as parts of its plans to expand reach across the country.

By PTI

CHANDIGARH: Beer chain 'The Beer Cafe' plans to open 75 more outlets, taking the number of shops to 100 in next two years, as parts of its plans to expand reach across the country.

At present, The Beer Cafe has 25 outlets in Delhi, NCR, Mumbai, Pune, Chandigarh, among other places.

"In next two years time, the number of our outlets will cross 100 mark," The Beer Cafe, Founder and CEO Rahul Singh said today.

Asked how much investment will be required to open new outlets, Singh said on an average, an outlet requires capital expenditure of Rs 70 to Rs 90 lakh depending upon location for opening.

"This fiscal, we will be opening 15 new outlets," he said.

The beer chain will focus on opening its new shops at Delhi, NCR, Punjab, Mumbai, Bangalore and Chennai, he said.

"In Punjab, we will add new outlets in Ludhiana, Mohali, Jalandhar and Khanna," he said.

Asked about size of the market, Singh said the size of Pubs, Bars, Clubs and Lounges (PBCL) segment, under which beer business falls, stood at about Rs 8,000 crore last year and it was expected to grow to Rs 13,500 crore in next five years.

Post expansion, the company eyes a topline of Rs 250 crore including 25-30 per cent sales from food.

"In the current fiscal, our sales are expected to reach Rs 65 crore," he said.

"It will be the only cafe in India with a range of 50 different varieties of beer from across 17 countries in the world," he said.

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