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Partnership 2016-04-04

The Beer Cafe takes beer love universal with 'Beerosphere'

The Beer Cafe has done global tie-ups for such products and technologies and have kept the price same as the global market.

By Deputy Features Editor
The Beer Cafe takes beer love universal with 'Beerosphere'

Are you a Beer lover? And, often had to drink a warmer beer? All your problem is sorted out, as your favourite beer chain, The Beer Cafe has brought ‘Spin Chill’ that makes your drink chill in 12 minutes to India. 

‘The idea is to take the beer love universally and make beer life better,” shared Rahul Singh, MD and CEO, The Beer Cafe.

The group will start selling SpinChill at Rs 2999/ in India from this week at its outlet and will soon be available at marketplaces like Flipkart, Snapdeal and Amazon. 

At present, The Beer Cafe is retailing 30 such products and plans to cover over 100 products by the end of the year.

“When you come into dine in and sit into a place like The Beer Cafe you experience it and that’s a service oriented sector. This is all about product and is something that you can take home. You can buy online, gift your friend,” added Singh.

The beer chain is expecting strong revenue from the segment, leveraging the existing infrastructure.

“In five years, the product retailing business branded Beerosphere, will generate Rs.150 crore,” Singh pointed further.

The Beer Cafe has done global tie-ups for such products and technologies and have kept the price same as the global market, irrespective of the taxes, import duties.

Targeting at around 20 more outlets for this fiscal, The Beer Cafe owns 35 outlets at present.

“We will cross Rs 100 crore mark this year and probably go more. The idea is to go every neighbourhood,” added Singh.

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