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people 30 Sep 2014

The All Rounder Restaurateur

An interaction with Priyank Sukhija, Owner, Lazeez Affaire Group, which owns brand such as Fork You, Raas, Out of The Box amongst other.

By Nusra Deputy Features Editor

Priyank Sukhija, a very successful restaurateur, currently operates more than 20 fine and casual dining restaurants across Delhi-NCR. Sukhija is responsible for revival of markets such as Hauz Khas Village, Khan Market, Nehru Place and Connaught Place that are now pegged as ultimate dining destinations of Delhi-NCR. Talking to Restaurant India, Sukhija shares insights on Indian F&B segment that is booming with new formats:

On Indian F&B industry

The Indian F&B industry is booming. We see new concepts mushrooming everywhere and it is great to see people showing their willingness to experiment and try new and innovative concepts. The most exciting part of this industry is that we operate throughout the 365 days in a year. Amidst all this growth, one thing that bothers me the most is when restaurateurs don’t live up to their laurels. We are in the service sector and we are duty bound to ensure that our standard of service is par excellence. We are responsible for creating “customer delight” and we cannot afford to falter on that.

Challenges Investors Face

Investors don’t have a proper direction as to where to go and invest. They not only lack proper advice and counselling, but they blindly trust companies without seeing their past track record and success is proving to be quite a challenge for them.

Catering Right Customer at Right Location

We do a prior due diligence of the locations and the surrounding areas. We do extensive research on design as well as the menu according to the taste and need of the region. The restaurant is made such that it has a strong propensity to succeed in the particular location catering to the need of the region. Thus, we look through the need of each market before venturing into the region.

Maintaining Value Position in Market

We are always bringing up new concepts to cater to the need of the Indian society. We work towards being pro-active about our clientele’s needs and keep up with upcoming trends.

Expansion Plans

We are pleased to have joined hands with the CybizCorp as the Master Franchisor for all our brands. We will be expanding our presence across cities in India and we are also planning to enter other countries soon.

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