Hotline: 1800 102 2007
Search Business Opportunities
people 2014-04-03

Tasting Success!

An interaction with Shachin Bharadwaj, Owner, TastyKhana.

By Deputy Features Editor
Tasting Success!

Shachin Bharadwaj, who is an engineer by qualification, started working with Synergy India soon after his graduation and then left his job to start his entrepreneurial sojourn by starting TastyKhana, an online food ordering and delivery website, in 2007.

About his venture

TastyKhana is one of the leading portals in the online food business where more than 5,200 restaurants are listed. According to him, the online food ordering business in India is still at nascent stage (in terms of volume and turnover), but this is exactly what makes the market thriving. The overall food delivery business is more than USD 7 billion and online food ordering will be 5-7 percent of this in the coming years. Bharadwaj says, “We offer special discounts based on campaigns that we run, this is not something we offer to everybody.”

The restaurants are listed on his website after making a contract with the restaurant owners. The revenue model is Pay for Performance where TastyKhana charges a fee of approximately 10 to 15 percent to the restaurants when generated business for them. Currently the website caters to cities like Pune, Mumbai, Bangalore and NCR while focusing on the quality and standard of the delivery system. TastyKhana’s internal algorithms continuously flag restaurants for their service standards and accordingly suggest the best options to a user. TastyKhana has raised USD 5 million from Delivery Hero, which is the only strategic investor of the brand. In the current financial year, the company plans a turnover closed to Rs 12 crore and hitting to the Rs 100 crore in the next two years.


The food ordering segment has an immense growth potential, though today only a fraction of users order online but with high adoption rate the segment hopes hyper growth in the coming years.


Working in the unorganised segment has its own challenges, including the operational challenges, to ensure seamless service from clicking to delivery.

TastyKhana’s trinkets account

Trinket is like a wallet for users. It helps users to get instant refunds when their orders are cancelled. The online ordering site also uses trinkets for users while offering some special gifts and offers. The biggest advantage of trinkets is the frictionless payment as money is pre-loaded and the user doesn’t need to go through any payment process.

Related opportunities
  • About Us: Growing Tots emerged in 2014. The Directors have 12..
    Locations looking for expansion Karnataka
    Establishment year 2009
    Franchising Launch Date 2014
    Investment size Rs. 5lac - 10lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • Casual dine Restaurants
    About Us: Company is into F&B Business with concepts such as..
    Locations looking for expansion Karnataka
    Establishment year 2011
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • E-Commerce & Related
    MOS Utility Private Limited is offering franchise with high potential..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10000 - 50 K
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Malad west Maharashtra
  • Casual dine Restaurants
    About Us: Launched in 2010, Mamagoto is a fusian pan aisian..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts