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Franchise 25 Sep 2017

Taking Chai to Another Level

Chai Garam to open 50 new franchisees in the next 12 months.

By Charu Sharma Feature Writer

Chai Garam was started in 2008. A large consumer base with low investment and modular design which requires a small area makes it a promising brand in the market. This brand is all about bringing the nostalgia back. Chai Garam reinvents and contemporizes the concept of spending the quality time over a cup of Chai amalgamating freshly brewed made and handmade chai using garden-fresh ingredients. Budget tea is their specialty and In addition they also offer a range of juices, milkshakes, sodas, ice teas and snacks. It is one of the coolest places to spend some quality time away from the hustle of daily life with loved ones in the awe of freshest ingredients.

Franchise Network

Chai Garam started franchising in 2012. Today they are running 20 franchised stores and five company oriented stores and are planning to open 50 outlets in next 12 months. “We are targeting to open 500 outlets in next 5 years. Chai Garam is a platform for entrepreneurship. We seek to partner with enterprising, motivated individuals and provide them with an opportunity to become entrepreneurs and grow with us. We are totally committed to make each outlet a success,” shares Abhishek Nahta, Co- founder at Chai Garam.

FRANCHISE FACTS

No. of stores (company-owned + franchise) 20 Franchised and 5 Company owned

Investment required 5 to 15 lacs

Area required 100 sqft

Expected RoI 40%

Expected break-even 3 months

Preferred cities &location All India

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