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people 06 Nov 2014

Story of 100 percent natural ice cream

Claims to give a 100 percent natural ice cream, Pabrai\'s, Fresh & Naturelle began its commercial operation in 2008 from Kolkata. In an exclusive interaction with Restaurant India, Kunal Pabrai,partner, unveils the his expansion plan in the country.

By Nusra Deputy Features Editor

USP

Presently, we are making cuisine special ice creams for most restaurants and five star hotels across the country. We have introduced unique varieties in the market like Wasabi ice cream, Macha great ice cream and black sesame to name a few.

We make 100 percent natural ice cream without using any artificial colour or essence for flavours. Infact, our process of making ice cream is inspired from traditional methods and techniques which result in a product with a good shelf life of about a year and has unmatched quality and taste.

Sourcing of ingredients

We source the ingredients from all corners of the world. We are sourcing fruits from the best corners of India. We import vanilla from Madagascar, wasabi and macha green from Japan, chocolates from signature houses from across the world. We also make naturally processed cocoa which is the richest form of cocoa. So, the entire world is open to us in terms of sourcing of the ingredients.

Growth scale

We are very small player at present, with presence in only 22 counters and are gradually growing. Being in the ice cream industry, our product is different and exclusive with a unique league of its own.  As the overall industry is growing at a CAGR of 19 percent, we are seeing a 50-70 percent growth year-on-year.

Market presence

We are present in 10 cities across India with market presence in cities like Delhi, Ajmer, Bangalore, Hyderabad, Chennai, Bhubaneshwar, Siliguri and Kolkata amongst others. We are opening a store in Raipur soon and have plans to open more outlets in metro cities like Delhi and Bangalore.

Expansion plan

We are looking for a franchisee partner to expand our services in India. We are searching for people who have time, inclination and energy to share the same vision as we have.  The one who can assure to take our business forward and partner with us, we would love to offer them the entire franchise system and will provide resources to help them create a new counter and run a profitable business.

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