Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Startup 11 Dec 2015

Social media has done wonders for London cafe- Shweta Singh

In a tete-a-tete with Restaurant India, Shweta Singh & Gurpreet Singh, Owners at London Cafe shares European and Turkish style of ambience at the cafe.

The London Cafe offers international themes with interesting flavours and the freshest of local ingredients. One of the trendier places in town, which caused quite a stir when it first opened, this is a large but super-stylish and comfortable space in Noida. Talking to Restaurant India, Singh shares about creating a quirky place at the heart of Noida.

How was the investment managed for the restaurant?

The restaurant is opened by both of us. We both have studied in London and while studying there we have worked and saved some money. With that same money we opened this restaurant.

What are the cuisines served at your restaurants?

We serve Continental, Italian, Lebanese, Mexican and hint of Indian also.

How is your restaurant different from others?

That is something that any customer can judge, once he enter the restaurant. The ambience is very different. It is more of seven star lounge concepts which we have brought in. It is a concept which people are not much aware of.

What are the design elements you kept in mind while designing the restaurants?

The interiors are made of European and Turkish style. It is a mixture of continental type of a look in terms of ambience of the cafe. It also includes beautiful chandelier, centre pieces are more of Turkish style. It is inspired from the artistic nature of London, blue art Panarsh of English culture. And everything around is very colourful.

How do you do the pricing?

The quality of cheese, cream and food we are utilising in all the products, are imported (90 per cent from outside like Italy, Spain and Turkeys). Hence, the costing turns out to be at a higher level but still we don’t make it high profits from that. And, right now our costing is very minimal. But, we are thinking to increase the prices.

Who are your target customers?

We are only focusing at the sophisticated customers i.e. the corporate and young people who want good food and price is not a problem for them.

How much importance do you give in looking for good quality ingredients?

In food the first thing is the presentation and then is the taste. So, adding good quality product is very essential as without it the food cannot be tasty. We only add spices for colouring. Thus, presentation is important for taste.

What role has social media played for London cafe?

Social media has done wonders for London cafe especially Facebook. Till now, we didn’t do any kind of print marketing. It is all through the social media.  

What is your expansion plan?

We are planning few outlets in Noida and Greater Noida by next year. And for Delhi, we are looking at Khan Market and Saket but it will take some time.

Comment
Related opportunities
  • Tax Consulting Services
    About Us    Barpute Consultancy is into the business of Consultancy on..
    Locations looking for expansion Delhi
    Establishment year 1996
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required 90
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    Chowringhee is a well known name in Delhi NCR and..
    Locations looking for expansion New Delhi
    Establishment year 2004
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater South Delhi New Delhi
  • About: Cuttingedge Translation Services Pvt. Ltd. is one of the leading..
    Locations looking for expansion Delhi
    Establishment year 2008
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Entertainment & Leisure
    About:Riddle Room is a live escape room, A form of..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories