Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Food and Beverage 2016-02-15

Pan Asian foods get bigger and spicier in India

Having a similar taste to that of Indian, this cuisine gives a wide variety of options to its customers.

Pan Asian foods get bigger and spicier in India

Asian cuisine is gaining ground in India with more people becoming a frequent visitor to these restaurants. Having a similar taste to that of Indian, this cuisine gives a wide variety of options to its customers. Starting from Chinese, Japanese, Indonesian, Singaporean, Korean, and the cuisine has so much to share with Indians.

Growing trend

As restaurant owners in India are well versed with the changing trend, they know where they can actually fit their brand in. Papaya, coming from the house of Massive Restaurants owned by Zorawar Kalra, this restaurant has done amazing job with its opening in Mumbai. And, is soon to launch in Delhi-NCR after tremendous success of the brand in Mumbai.

"Huge crowd and massive sale says it all.  Asian Hawkers Market is always a place for maximum visibility for a brand like En. We participate for the second time in a row as we were well aware of the fact that AHM cannot go wrong with marketing and PR," shared Sherry Anne Sudan, Director of Marcom of En which is planning to expand to Gurgaon.

“In recent years, largely owing to globalization and a conducive international business environment, it has become easier for small business enterprises such as the F&B retail sector to set eyes on overseas expansion with us witnessing many indigenous concepts entering markets such as Middle & Far East, Europe and the American continent, “added Kalra.

Likewise, there are many home grown restaurant start-ups that are serving on the sidelines of Asian cuisines. Recently opened outlet of Big Fat Sandwich at Ambience mall, Vasant Kunj is another hit in the market.  Created out of the need to filter the gap of good sandwich options other than the old Subway sandwiches, the start-up is offering approximately 18 ranges of sandwiches all inspired from an Asian ingredients.

“We always wanted to cook good food and bring the same to the table. It was out of the passion that we started Big Fat Sandwich,” shared Siddharth Manchanda, Partner, Big Fat Sandwich.

A reason to celebrate

And, going with the trend, Asian Hawkers Market, (12th to 14thFebruary, 2016 at Select Citywalk, Saket) a three day scintillating Pan Asian culinary journey celebrated Asian cuisines and culture from the Far East to South-East Asia.

This three-day food festival witnessed best of five-star and standalone restaurants come together to present the cuisines of Cambodia, China, Indonesia, Japan, Korea, Malaysia, Myanmar, Singapore, Thailand, and Vietnam. From restaurants like Benihana, Fatty Bao, Yum Yum Cha, Social, to newly opened Bento Cafe from owners of Yo! China, the festival was a big hit among the food lovers.

Tanveer Kwatra, Executive Chef, Le Meridien Gurgaon, and founding partner for AHM said, "This festival brings together the most talented chefs and they get their passion to the table. For a cooking professional, it's three days of being with the best, working for 12 hours without a break, and getting instant feedback from our guests."

Hence, we can say that as there is so much opportunity for restaurants in India to grow in this particular cuisine, we may say amazing concepts like Bento Cafe, En and Fatty Bao hitting India in years to come.

Comment
image
image
image
Related opportunities
  • Tea and Coffee Chain
    About Us: They are explorers in the organic coffee industry, Wheelys..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Dealers And Distributors
    About Us: We are an Authorized Distributor of Rulexx lubricants And Grease..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater navi mumbai Maharashtra
  • Quick Service Restaurants
    Kathi Junction – brings the golden opportunity to start your..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets 100-200
    Franchise Type Unit, Multiunit
    Headquater NEW DELHI New Delhi
  • Tea and Coffee Chain
    About Us: We all have heard that Chai is the ultimate..
    Locations looking for expansion Rajasthan
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets No Outlets
    Franchise Type Unit, Multiunit
    Headquater Jaipur Rajasthan
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts