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Food and Beverage 2016-02-15

Pan Asian foods get bigger and spicier in India

Having a similar taste to that of Indian, this cuisine gives a wide variety of options to its customers.

Pan Asian foods get bigger and spicier in India

Asian cuisine is gaining ground in India with more people becoming a frequent visitor to these restaurants. Having a similar taste to that of Indian, this cuisine gives a wide variety of options to its customers. Starting from Chinese, Japanese, Indonesian, Singaporean, Korean, and the cuisine has so much to share with Indians.

Growing trend

As restaurant owners in India are well versed with the changing trend, they know where they can actually fit their brand in. Papaya, coming from the house of Massive Restaurants owned by Zorawar Kalra, this restaurant has done amazing job with its opening in Mumbai. And, is soon to launch in Delhi-NCR after tremendous success of the brand in Mumbai.

"Huge crowd and massive sale says it all.  Asian Hawkers Market is always a place for maximum visibility for a brand like En. We participate for the second time in a row as we were well aware of the fact that AHM cannot go wrong with marketing and PR," shared Sherry Anne Sudan, Director of Marcom of En which is planning to expand to Gurgaon.

“In recent years, largely owing to globalization and a conducive international business environment, it has become easier for small business enterprises such as the F&B retail sector to set eyes on overseas expansion with us witnessing many indigenous concepts entering markets such as Middle & Far East, Europe and the American continent, “added Kalra.

Likewise, there are many home grown restaurant start-ups that are serving on the sidelines of Asian cuisines. Recently opened outlet of Big Fat Sandwich at Ambience mall, Vasant Kunj is another hit in the market.  Created out of the need to filter the gap of good sandwich options other than the old Subway sandwiches, the start-up is offering approximately 18 ranges of sandwiches all inspired from an Asian ingredients.

“We always wanted to cook good food and bring the same to the table. It was out of the passion that we started Big Fat Sandwich,” shared Siddharth Manchanda, Partner, Big Fat Sandwich.

A reason to celebrate

And, going with the trend, Asian Hawkers Market, (12th to 14thFebruary, 2016 at Select Citywalk, Saket) a three day scintillating Pan Asian culinary journey celebrated Asian cuisines and culture from the Far East to South-East Asia.

This three-day food festival witnessed best of five-star and standalone restaurants come together to present the cuisines of Cambodia, China, Indonesia, Japan, Korea, Malaysia, Myanmar, Singapore, Thailand, and Vietnam. From restaurants like Benihana, Fatty Bao, Yum Yum Cha, Social, to newly opened Bento Cafe from owners of Yo! China, the festival was a big hit among the food lovers.

Tanveer Kwatra, Executive Chef, Le Meridien Gurgaon, and founding partner for AHM said, "This festival brings together the most talented chefs and they get their passion to the table. For a cooking professional, it's three days of being with the best, working for 12 hours without a break, and getting instant feedback from our guests."

Hence, we can say that as there is so much opportunity for restaurants in India to grow in this particular cuisine, we may say amazing concepts like Bento Cafe, En and Fatty Bao hitting India in years to come.

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