In a tete-a-tete with Restaurant India, Vinod Kumar.C, Founder, CEO, Naturally Yours talks about the idea of entering into organic food segment.
Over the years Indian organic market is growing at the rate of 20-30 per cent annually. Thus far, it was more the exports that dominated Indian market but, slowly we are seeing a good domestic consumption of organic food products. With the metros being the main cities the demand is growing. Naturally Yours a Mumbai based start-ups shares their idea of entering into the segment. Here are the excerpts...
What was the idea behind launching Naturally Yours?
Naturally Yours is a nutrition based health food brand, for health conscious individuals
looking for simple and easy to use healthy food alternatives. The essence of the idea behind
Naturally Yours is to make easily available organic and healthy food alternatives to millennials across India.
What are the product categories?
We work across six main categories of Super foods, Seeds and Nuts, Grocery, Ayurvedic, Essential Oils & Gluten Free.
How do you decide on pricing?
Based on our own internal customer survey and available market data.
From where did you source the raw material?
We work with over 500+ farmers across India to source our materials.
Are you also supplying to Restaurants and Hotels? Name some
Yes, we do supply to large 5 star hotels and small cafes. ITC, Taj, Oberoi are some large hotel chains which buy our products.
What about your retail presence?
We work with over 100+ retail outlets across India and plan to increase this to 300+ in the next 18-24 months.
Where do you sit in terms of revenue?
Currently, we will not be able to share these details as they are confidential in nature.
You have raised seed funding last October. Where can we see that investment going?
We are using those funds to build products category, branding and marketing.
What is the expansion plan?
We are looking to expand our retail presence to over 300+ stores in the next 18-24 months.
How many cities you are present. Are you also exporting to other countries?
We have customers in over 250+ cities. We will soon start with exports.
What is the growing challenge in the business?
Our biggest challenge is consistent supply, so we are now working with multiple farmers to ensure consistent supply.
When can we see the next round happening?
Not right now. We are cash positive and profitable now.