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startup 2016-01-06

Mumbai based Me So Happi aims to open 200 restaurants in 2 years

In an exclusive conversation with Restaurant India, Aarathi Arambhan, Curator, Me So Happi talks about the expansion plan of the outlet by adding two in next two months.

Mumbai based Me So Happi aims to open 200 restaurants in 2 years

What inspired you to open a restaurant of yours? What all is included in your menu?

I’ve always been around food right from childhood until now. My inspiration has been my mother Nalini Arambhan who had a coastal restaurant back during those days. The idea of seeing a smile on one’s face with their first meal and the satisfaction on their face after their meal is something that makes me feel complete and all my effort worthwhile.

We serve casual comfort food with generous portions, just like how it would be when you’re eating at home. Our food is pure indulgence where you’d want to get messy and not be worried about how you’re eating and who's looking. Our food is ideal for everyone, whether it's date night, a celebration or even a breakup.

What are the design elements you have kept in mind while designing the restaurant?

Our design and décor reflects the child in each one of us. Right from our SMEG refrigerator that works as a crockery unit, to our London telephone exit door to our food pick up counter with Mangalore tiles and sparrows on it to our life size kitchen set.

Which section of the market do you love to focus on? Who are your target customers?

When I first started off with MeSoHappi I thought it would attract youngsters. But to my pleasant surprise we had many families and elderly people coming in which according to me is the best as that is what I wanted- a casual fun dining place for everyone.  

Our target customers are families, children, senior citizens, young individuals and working professionals.

How friendly is your restaurant with social media?

I believe that in this age social media lends a voice to your brand. It enables you to have a real time conversation with your target customers and address them personally. It is very important to have a presence on social media with the increasing competition in the restaurant business as you need a platform to talk to your customers directly and tell them what is different in your restaurant.

What is your expansion plan?

We have opened a MeSoHappi QSR this year at Carter Road, which serves our signature dishes with a small dine in space as well as takeaway delivery. We are going to open our next outlet as a dining in restaurant in BKC by next month which will also have a special bar. Our aim is to open 200 restaurants in next two years.

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