In an interaction with Restaurant India, Piyush Kasliwal, MD, Mera Food Choice speaks about how MeraFoodChoice Pvt Ltd works for the customers.
How is the food delivered by you is different from other catering players?
We are specialized in combo meals. We make sure about the train routes and type of people travelling in it. We ask our vendors to make flavours accordingly. We also make sure we have different kind of combo meals namely North Indian Maharaja Thali, South Indian Thali, Gujrathi Thali, Maharashtrian Dhapata Thali and Punjabi Thali etc. We also provide customers options to customize their meals and can order ‘à la carte’ menu of their choice available with the restaurants.
How this innovative idea to provide food on wheel initiated?
While at Satyam I was coordinating and working with teams in Hyderabad, Vishakhapatnam and Bangalore. There I had to do a lot of travel between cities. I used to carry food from home or restaurant so that I don't get sick. During those travel days, while craving for one of my favourite snack, this idea came to me. We got to have access to good quality restaurants in every city and have food of your own choice. And that’s how MeraFoodChoice was born.
What reasons you will give to the passengers to choose your food services as it is better and healthier?
MeraFoodChoice Pvt Ltd works for the customers; we are customer centric and take feedback of each and every food being delivered. If we find that the quality of food is not as expected by the customer, he is given maximum three packaging; else he is removed from the system. This makes sure, the quality of food is high and customer can depend of the food being served.
How to place orders on these portals?
The best way to place orders to us is via our website www.merafoodchoice.com or by call us at 0-8484-8484-26. You have to just supply the train number and our team would let you know, timing of the station, rate of the food etc. You can also get to know from our customer care executive, how many times the same food was ordered.
Which route is your most revenue generating? What is the reason behind the same?
Our best route is Mumbai to New Delhi via Central and Western route. The number of travel by train on this route is the highest as the journey is of 24 hours, customers do require food in trains.
Are you planning to provide meals in bus etc?
We would focus on train travel till we capture sizable market share and after that we would venture in to bus. We are ready with our process for Bus Food Delivery but we would wait for few more months to work with it.