In an interview with Restaurant India, Kartik Saboo, Co-Founder, KhauGaliDeals.com shares â€˜what prompted him to start a website giving food deals to the customersâ€™.
How did the idea of KhauGaliDeals come up?
KhauGaliDeals.com was started by me and co-founder (Supriya) in July 2012. As we both are big foodies, we decided to make a domain for all foodies like us, wherein users can get all the list of restaurants in their city along with great discount and deals on them. Thus, it becomes a win-win situation for users. They can enjoy food plus save a lot on restaurant bills. We divided Delhi Restaurants in different classes on the basis cost of two and area and started visiting them personally and get the deals from them.
KhauGaliDeals.com is a place that lists all kinds of food joints that are willing to offer customers a discount on their restaurant bills.
Currently, we are present in 9 cities of India – Delhi-NCR, Jaipur, Chandigarh, Mumbai, Ahmedabad, Pune, Bengaluru, Hyderabad and Kolkata.
In January 2015, we launched our Mobile App for the Android market and within three months, we got 4000+ download. Our App has a new technology and feature as Vid-View (Video Review). Now customers can upload a Live Digital Audio-Video Review on restaurants they visit and upload it on our portal.
How did you convince the restaurants and the food outlets to come under the discounted roof?
Restaurant industry is a very competitive sector. Each and every restaurant wants more business, customers, advertise for their brand. Hence, giving discounts is the most safest and attractive tool for putting your bids upon. We ask our partners to provide an eye-catchy discount deal so that users get attracted towards the same and thus, it results in getting more sales for them. Today, in Delhi-NCR only, there are more than 14K+ Restaurants and thus we can map with this that competitiveness is there in the market and as an old saying goes, ‘Indians are most attracted towards Discounts’.
How easy/difficult it is to get the discounts done from them?
It was easy to get discounts from the restaurants, but it was difficult to get exclusive discounts from restaurants. As a Food-Portal, we always look at getting exclusive discount deals from restaurants. To get an extra-edge with our competitors and provide something new to our customers, it was always a bit difficult and challenging to get the best and exclusive deal from the restaurants. Currently, we have managed to get more than 500 plus exclusive deals from restaurants across cities we operate.
Is there any revenue sharing model with the restaurants? How does it work?
No, there is no such revenue sharing model with the restaurants. Our partners need to pay a very nominal registration fees to get on board with us. The charges depend upon what services they are taking from us and time period. We have designed different packages with different services for the restaurants looking close to their requirements and market demands.
As the company was initially self funded, are you looking for any external accruals?
Yes, we are now looking for external fundings to expand our reach in more cities of India along with promoting our Website & Mobile App to get the maximum reach.
How can a customer avail the food coupons at your site?
We have a secure payment gateway integrated on our website and mobile app. Customers needs to pay us a nominal amount for a food coupon which is credited from their debit/credit card, net banking or cash card. Once the payment is done, we instantly send a coupon code on their registered mobile number and email id. Customers can then show that coupon code at the restaurant and can avail the discount. It is simple, easy and fast.
Tell us about your Loot Lo and Hot deals section? How is the response so far in last two years?
Loot Lo is one of our very attractive features wherein we organise contests, run lucky draw contests so that customers can get great deals at the lowest and best price. Winners get the prize and rest participants get 100 per cent cash back, which they can use to purchase deals from the portal.
Hot Deals is a section wherein we list all the restaurants that provide discount deals of 50 per cent and above. It becomes very beneficial for customers to find the best deals available in their city and grab them.
What is the ROI for the website?
As we are a start-up company, we are very particular in selecting channels to advertise. We make sure that whatever medium or channel we select to advertise for our brand or partners, the return of investment should be the maximum.
Which according to you is the most traffic generating period and why?
Weekends are the most traffic-generating period for us.
Tell us about your expansion plan?
We are looking at getting external fundings into our venture so that we can boost up expansion plans in current year. We are planning to include more cities under our domain, getting more traction on our mobile app and improving our service in terms of technology and customer engagement.