Hotline: 1800 102 2007
X
Search Business Opportunities
operations 2015-03-09

KFC to launch edible coffee cups in UK

The new cup is an attempt to address consumer concerns about the environmental impact of packaging, as well as their desire for simplicity.

By Deputy Features Editor
KFC to launch edible coffee cups in UK

KFC, one of the fastest growing chains operated by Yum Brands, is planning to launch edible coffee cups made from a wafer coated in sugar paper and lined with a heat-resistant white chocolate.

The new cup will debut about the same time as KFC restaurants plan to introduce Seattle's Best Coffee, part of Starbucks in UK.

"We have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities," said Jocelyn Bynoe, Brand Manager, International Operations, YUM.

The new cup is an attempt to address consumer concerns about the environmental impact of packaging, as well as their desire for simplicity.

Not only KFC, Lavazza, the Italian coffee brand, had edible cookie cups, while Coolhaus sells its ice cream sandwiches in potato starch wrappers printed with inks made from vegetables. In New York, Dominique Ansel Bakery offers a chocolate-chip shot, with organic milk poured into a cookie cup.

The new Scoff-ee Cup to be used at KFC, first reported by USA Today, was made in partnership with the Robin Collective, which calls itself a "purveyor of curious events and experimental food."

The chocolate lining will melt and soften the crisp wafer in the same way that a biscotti softens when dipped in coffee. "Not only do the edible cups taste amazing, but they smell delicious, too," Brandy Wright, a designer at Robin Collective, said in a statement.

The cups have been dosed with ambient aromas, including "Coconut Sun Cream," "Freshly Cut Grass" and "Wild Flowers." Wright said they were designed to evoke memories of warm weather, sun and summer holidays - "things that make everyone smile."

Comment
Related opportunities
  • Bakery & Confectionary
    About Us: Millie's Cookies is an international chain of small format retail..
    Locations looking for expansion Delhi
    Establishment year 1985
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Competitive Exam Coaching Institute
    About Us Edutalent is an education startup founded in 2017 by..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Mobile & Communication/Internet Connections
    About Us: HOCO. TECHNOLOGY (HK) CO., LTD. has established the brand..
    Locations looking for expansion Tamil nadu
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Hotel Chain
    About Us: MINT Brand was founded in Nov. 2015 with a..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts