Talking to Restaurant India, Chandrima Agarwal, CEO, TCI Apex Pal Hospitality, shares her experience on bringing the Singaporean Sakae Sushi to India.
What was the reason that you brought Singaporean chain to India?
Sakae Sushi is a trendy and quick service kaiten, which started its operations in Singapore in the year 1997. We wanted to give the same experience to our Indian customers by staying true to serving fresh food in a fun-filled environment. Hence, I tied up with the Singaporean chain to start one at Delhi.
What made you introduce Japanese cuisine as burgers are on rise in India?
I want to give the locals a different experience. Delhi doesn’t have an affordable and quality outlet serving authentic Sashimi and Sushi, whereas, burgers could be seen at every nook and corner. I believe that Japanese food is the healthiest of all the cuisine. Moreover, an increase in the number of people preferring healthy food encouraged me to introduce the chain in Indian market.
Wasabi by Morimoto at Taj also serve Japanese cuisine. Do you consider them as your competitor?
No, we cater to a completely different clientele. Our target is mid scale people, who can enjoy authentic Japanese food at our outlet without a punch on their pockets.
What is your expansion plan?
We want to make ‘Sakae Sushi’ as the leading health brand in India. And we are planning to take the restaurant pan-India in the years to come.
Who are your target customers?
We are targeting people of all age group. We want to give all the food lovers unique experiences, who love to try something new and different and are not clinched to eating only traditional foods.
What made you participate in New Delhi Palate Fest 2014?
In contribution to the spirit of food service, we have participated in The Palate Fest to showcase our variety, serve the Japanese food connoisseurs and alongside provide a taste of Japanese food to the visitors.