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growth 19 Mar 2015

Is foodpanda afraid of sharing its 'Pie' with Zomato?

foodpanda initiated the game of the delivery services and now with Zomato coming up in the segment, it is going to be easier as it will be going for a much bigger \'pie\' rather than having two people and sharing the same \'pie\'.

By Nusra Deputy Features Editor

Ever since Zomato announced its entry into the food delivery business, everybody is thinking whether foodpanda will have its share of ‘pie’ or Zomato will eat its business in the country.

The scene here is very different. foodpanda which has already become a market leader in the segment by acquiring two of its competitors, JustEAt and Tasty Khana in India, is not at all afraid of Zomato entering the same business, as it thinks it will indeed be a good opportunity for the segment in its fast growth.

“We do not see a threat from Zomato’s announcement as we have established ourselves for a while. We were the ones who initiated food delivery in India and have created our identity as a reliable food delivery player. Though Zomato has a much stronger market, but they have been operating in a completely different segment and this is something which will be new to them,” shared Rohit Chadda, MD and Co-Founder, foodpanda.

Zomato has become a global leader in restaurant discovery platform by acquiring its competitors in over 22 countries, whereas foodpanda has extended its operations to 40 countries and five continents. Not only this, Zomato has started opening its subsidiary companies in these countries to fasten its growth overseas.

“Over the next three months, we are aiming to offer this feature with over 10,000 restaurant partners in India. This feature will be available in Bengaluru and Mumbai and with more cities to follow, stated Deepinder Goyal, Co-Founder and CEO, Zomato.

Meanwhile, foodpanda is presently working with menus from 12000+ restaurants across 200+ cities in India available on its cutting edge app and website, foodpanda, along with its partner brands Tastykhana.in and JustEat.in, is helping people discover and order great foods every day.

Zomato's core content features include scanned menus, photos, and contact details, which are sourced by its massive feet-on-street team across the various cities it is present in; where users can rate and review restaurants, as well as create their own network of foodies for personalised recommendations can be used as a big data for food delivery business in months to come.

Commenting on the same, Chadda, adds, “It is going to be good healthy competition, as they are the largest restaurant discovery platform in the world, we are the largest food delivery platform in the world. And this will certainly help in the fast growth of the industry and the consumer as they will have good options to choose from two big players.”

As this industry is still at a very nascent stage, the multiple players will help in the growth of the market much faster. foodpanda initiated the game of the delivery services market and now with Zomato coming up in the segment, it is going to be easier and much faster as it will be going for a much bigger ‘pie’ rather than having two people and sharing the same ‘pie’.

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