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Franchise 16 Sep 2017

Is Milk Shake Franchising Turning Big in India

Keventers entered franchising in 2015 by opening its first outlet and is currently running 150 outlets across the globe.

By Nusra Sub Editor

Keventers to enter Middle East region by opening stores at UAE, Saudi Arabia, Qatar and Kuwait. Established in 1925, Keventers stands as the only brand in the Indian market which exclusively sells milkshakes only.

Inspite of having only one product on their portfolio and expanding magnanimously with the one product, the brand stands apart because of its original recipe and uber cool packaging. “The young generation identifies with the brand because of its retro chic packaging (Bottles) and with the older generation it is about connecting with a brand with a legacy which still sells original recipes,” shares Sohrab Sitaram, CEO & Director, Keventers.

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Keventers entered franchising in 2015 by opening its first outlet and is currently running 150 outlets across the globe, of which 14 is company owned and operated. “When we started Keventers in 2015, our focus was not just to revive an iconic & historic brand but also create a distinct identity for the milkshakes a viable beverage for today’s customer,” adds Sitaram.

The group is also planning to add 100+ outlets in next 12 months. For 2017 in particular, the plan is to enter and establish Keventers presence across the Middle East region including countries like UAE, Qatar, Saudi Arabia & Kuwait, and this will be followed by opening outlets in North America & Africa.

FRANCHISE FACTS

No. of stores (company-owned + franchise) 150
Investment required 20-30 Lakh INR
Area required 100-150 sqft
Expected RoI Within 1.5-2 years
Expected break-even Operational breakeven within the 01st month
Preferred cities & location Global
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