Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
people 2014-11-21

Indians consume 0.2 mm per person of wine: Pause Wine

Rajesh Patil, MD, Pause Wine has pioneer in world class wine in India. Talking to Restaurant India, he shares the story of wine consumption in Indian and abroad.

By Deputy Features Editor
Indians consume 0.2 mm per person of wine: Pause Wine

What are the qualities of wine that you serve at Pause wine?
We are manufacturer of world class wine. We own vineyards and import wine from France. We are growing it under very strict supervision to produce the best quality wine and thus, the quality of wine that we serve is of global standards.
I think India is not a wine ready market. What is your view on the same?
I think the people in our country are not much addicted to the regular wine, it is only some class or group that prefers it. Talking about consumption, wine Indians consume 0.2 mm per person of wine though country like France has a consumption of 3-5 litres per person. So, there is a vast difference in consumption ratio. However, the middleclass, especially the upper middle category is gradually adopting the western culture and hence, wine is included in their routine which leads to increase in its consumption in India.
What are your plans to export wine to other countries?
We started manufacturing world class wine five years ago in 2009. Presently, we are supplying wine to Bhutan. However, in the near future, we have plans to enter US and Chinese markets, probably by April 2015, where wine consumption is very high.
How do you compete with global brands in the wine segment?
We serve one of the best quality wines and that makes us different from others. But talking about capitals, we are far behind them because they are there in the industry for over a decade.
What is the reason behind launching sweet wine 'Indian Nectar' in the market?
Indians are very much addicted to sweet tastes and they do not like hardness of wine. So as to give them a taste of their own wine, we launched Indian Nectar with sweetness. Though, foreigners like dry wine which contains very less sugar and Indian Nectar is a dessert wine where we do not add sugar but ripe the wine to make it sweeten its taste.
Who is your target customer?
Our target customer is the growing middle class people who love to taste different types of wine and the wine lovers in the country as a whole.

Comment
image
image
image
image
Related opportunities
  • Security Services
    About Us: A GPS tracking unit is a device that uses..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Casual dine Restaurants
    About: Established in 2009, Roti Aur Boti is a concept-based QSR..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • E-Commerce & Related
    About Us:   India's First e-Commerce platform to take MOM &POP stores..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Others Dealers And Distributors
    Golden Business Opportunity for Dealer/Distributors & Franchisee. Our company Will..
    Locations looking for expansion Madhya pradesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size
    Space required 200
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Indore Madhya pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts