In a conversation with Restaurant India, Sudhanshu Mathur, Director, BMS Enterprises speaks about his growth prospects and clients in the HORECA industry.
Tell us something about your company? How long has your company been in the business?
BMS Enterprises was established in 1998 as the importers of Spring Roll Pastry from Tee Yih Jia Manufacturing Pte. Ltd., Singapore. Spring Roll Pastry was a unique introduction in the hospitality industry. Initially, very few Indian Chefs wanted to graduate from the conventional hand-rolled pastry to a machine made fine, thin and crisp pastry. Later on after successful test trials, Chefs recognised the quality and value of the product and introduced it in the hotels, restaurants and catering.
Today, BMS Enterprises has complete modern infrastructure for frozen food. It has cold storage facilities at all major destinations pan India, to store at minus 18 degree Celsius, which caters to complete storage solutions. The company offers complete logistics to deliver the products efficiently.
What packaging techniques do you use to preserve freshness and purity of products that you supply?
We use State of Art Packaging to preserve the freshness of the products that we distribute. In fact we have Cold Storage facilities at all the major destinations Pan India to store at minus 18 degree celsius. The company offers complete logistics to deliver the products efficiently.
How do you get your payments? What are the return policies at your end?
There is a set Payment cycle in the Food Industry and we are also part of the chain. Though most of our customers are dealing with us for a long time now but occasionally we do face problems in timely realisation of our payments.
Though we do take back the genuine returns like material which gets damaged in transportation or if there is product expiry problem but otherwise we have a very straight forward policy of providing the material in a best possible state.
How do you decide pricing for the Indian market?
The pricing depends upon various factors such as competitors, consumption etc. Also the imported products are comparatively costlier than the ones manufactured here due to duty, quality and transportation etc.
From where do you source the products?
We are importing food products from various parts of the world like Vietnam, Australia, Norway and Singapore.
What is the supply chain process at your end?
BMS has complete supply chain process with modern infra for frozen foods. The product comes in Refer Containers then transported to our cold storage facilities pan India through refer trucks and from there distributed to the customer points.
Brief us about your products and name some of your clients?
Our Top of the Line products is TYJ Spring Roll Sheets from Singapore which come in “Spring Home” Brand, “Antoniou” Fillo Pastry from Australia, Basa Fish from Vietnam, “Kings Delight” Australian Lamb from Australia, “Kings Delight” Norwegian Salmon both Smoked and Fillet from Norway, IQF Prawns from Andhra Pradesh (India), and “Kings Delight” Dimsums manufactured in India by BMS.
We are selling these products to the leading Hospitality Chains like ITC, Taj Hotels, Oberoi etc. leading Food Service Providers, Modern Trade like Food Hall & Godrej Nature’s Basket.
What are your branding, marketing and expansion activities?
Our branding activities basically comprise of making our product available at the right places which cater to the availability of quality products for the customers. For Long BMS products are synonymous with quality and our customers in the HORECA segment are well versed with our quality that comes with branding. We are constantly marketing our products through new and existing markets. We make sure that our products are visible, sold and appreciated by our customers by regular merchandising. Wherever necessary we take up with the concerned for sampling of the new and existing range of our products for customer awareness.