Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
growth 2014-11-17

I do not believe in marketing my product- Keswani

Hitesh Keswani, owns four brands and is successfully running 8 restaurants under the umbrella. Talking to Restaurant India, he shares his strategy for success in the food driven Indian society.

By Deputy Features Editor
I do not believe in marketing my product- Keswani

You are running chains of restaurant under different brand names. Where does success lie in restaurant business?

Running and operating the restaurant smoothly is the main key to a restaurant success. Getting the right location, formats and the target customer is another important area in a successful restaurant operation.

What menu tweaks made you stand out in food business?

We keep on revamping our menus in every four months that help our customer experiment something new after few months time. We are introducing the modern Asian cuisine menu at Nom-Nom giving Asian touch and tweak to the global menu.

What was the initial investment that you made in setting up your restaurant? What marketing strategy you have adopted for your brand?

The initial investment that we did for our restaurant was 1.5 crore.

I do not believe on marketing or advertising, rather, I believe on word-of-mouth publicity and I think your product is the best marketing tool for your brand.

What is your expansion plan?

We presently own and operate 8 restaurants and we are planning to add 4 more restaurants by June 2015 in Mumbai. At the same time, we are looking at expanding our brand presence outside Mumbai with a franchisee opportunity.

What is your plan regarding your brand presence in the global market?

We are planning to open an outlet of Silver Beach Cafe in Dubai by next April.

What is your view on the FSSAI regulations in India?

I think, FSSAI has made it difficult to abide by all the laws and rules because it is now difficult for us to source raw materials from global landscapes. At the same time getting all the licenses in place is another tough task because you don’t have enough time running here and there, from each door to other door because getting those licenses done needs enough time and money to be paid.

Indians have a wide variety of beverages and wines to choose from. But we do not find any experiment happening in the section. Reason?

Talking about alcohol people are very stuck to what they want to drink. So, a restaurant can’t experiment much with the alcohol. But in terms of mock tails, ice tea and other beverages we keep on doing lots of innovation.

What is the revenue ratio at your restaurants and bar?

We get 70 to 75 percent of revenue from food and the rest from alcoholic beverages. But at the Copa bar, alcohol brings in 75 percent of the revenue, which makes the outlet the most profitable among all the four brands.

Comment
image
image
image
Related opportunities
  • Electric Two Wheelers
    About Us: Joy E-Bike: India’s one of the leading entrants in..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Opticians/Eye Wear
    About Us: Naytr is an eyewear brand offering a complete range..
    Locations looking for expansion Delhi
    Establishment year 1998
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Entertainment & Leisure
    About Us: Started in 2017, IronHood fitness is a premium gym..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: The American School is a unique research-based endeavour..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts