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Supply Chain 2016-10-20

How this solution provider is making distribution easy

An Intelligent distribution platform that helps hoteliers manage their distribution plans strategically with inbuilt revenue recommendations.

By Deputy Features Editor
How this solution provider is making distribution easy

Challenges Faced
In this era of connected technologies and dynamic consumer purchasing behavior, there was a serious issue of last minute booking and distribution challenges. Major hotel chains have been facing this issue from last few years and in order to overcome the same they were looking for a technology partner. However, adopting a real-time distribution model across multiple hotels is a challenging task.

Solution
Today, there are many platforms which provide a comprehensive solution that addresses all needs in the hotel distribution function from a 360-degree perspective. The solution suite includes the following products- Intelligent distribution platform that helps hoteliers manage their distribution plans strategically with inbuilt revenue recommendations, intuitive booking engine to help hotels grow their share of direct bookings, advanced rate shopper that helps hotels understand their price positioning in the market as compared to competition, reputation management solution that not only gives hotels a summary of their reviews- positive and negative and the ability to respond, but also helps hotels drill down into reviews to address the issue in operations, revenue management solution to adopt proactive market focused revenue strategy, central reservation solution for managing end to end reservation operations, mobile application for distribution management on the move, 360 degree business intelligence solution, and our GDS solution. In addition to this product, Reznext, which is among one such platforms also have their consulting division for revenue, OTA management and digital marketing services.

Total investment required
Generally all such products have a subscription charge. Clients have several flexible payment options from monthly to quarterly to yearly payment schedule. “Our products are all cloud based and hence requires no additional infrastructure. Hotels can save on setting up the technology architecture at their premises,” shares Reznext Spokesperson. Clients can opt to buy the individual products or can subscribe to the complete solutions suite. The pay as you go model also allows hotels to upgrade or make additional purchases online, based on their usage pattern.

Top Clients
Reznext caters to all segments of hotels, from large chains to independent hotels and budget properties. Large groups like Golden Tulip, Clarks Inn, Chocolate Group, leading independent hotels like the Manohar in Hyderabad, JRD Exotica in New Delhi are some of our key clientele.

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