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Technology 2016-06-17

How this new initiative by Starbucks is making biz relationship informal

The feature allows Outlook users to schedule meetings at nearby Starbucks locations and purchase and send Starbucks gift cards via email.

By Deputy Features Editor
How this new initiative by Starbucks is making biz relationship informal

Scheduling a meeting or asking a friend or colleague to grab your favourite cappuccino from nearest Starbucks has now become more easy as Starbucks is now available on Outlook.

The feature allows Outlook users to schedule meetings at nearby Starbucks locations and purchase and send Starbucks gift cards via email.

It will be accessible from the ribbon in Outlook to people who install the Starbucks add-in. Microsoft first announced plans for the Starbucks add-in in March.

The new feature is meant to help people build relationships through more informal interactions.

“In this fast paced, hyper-connected world, where meetings are often conducted remotely or in a formal office setting, we sometimes lose a personal connection which is so important in building a great business relationship,” according to the blog post on the add-in.

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