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Growth 02 Feb 2016

How important is the onsite location for any restaurant?

Restaurateurs first go through proper research and identify the potential site before starting or opening a restaurant.

For today’s restaurateurs, finding the perfect location is the biggest challenge either to expand or to relocate. To retain new and old customers, restaurateurs need to identify some basic criteria, which create an everlasting impression.

The process of choosing a new onsite location includes detailed research, objectives and price to make sure that it is good for the business growth. Location is the foremost decision made by restaurant owners in terms of real estate. Restaurateurs first go through proper research and identify the potential site before starting or opening a restaurant. Then, they should organize the same plan and use the resources efficiently. Finally, they maintain the efficiency of the restaurant by continuous inspection, testing and verification.

“Convenience, parking, competition, proximity to shops for supplies are few things that we keep in mind before selecting a restaurant location”, shared Nathan Harris, Owner, The Hole in the Wall Cafe. 

Design Strategy

In addition to venue, menu also plays a vital role, as it depends on the place and diners who visit the restaurant. Before the quality of food and ambience, it is the accessibility and location of any restaurant that attracts the guests. Concept, food quality, service and economic shifts are some of the other factors that adds to the overall success of the restaurant.

“The design will always have elements that guest may have not seen. It is very important to offer new flavours if you start a restaurant, but it should be according to the taste of the guest”, pointed Gursimran Singh, Managing Director, Downtown Group of Companies.

On the other hand, Harris stated, “It drives the customer growth in the long run. Something that stays fashionable and innovative over a long period of time and is obviously the goal without appearing too niche to your target audience. It's got to tie in nicely with your target audience, keeping in mind that your strategy is long term and can be easily tweaked down the line”.

Other factors

Location can provide adequate sales and profit, but other things are also equally essential. Technology is one aspect, which is required at every stage.  To make the site perfect in every portion- scientific, demographic and psychographic information are required. Safety is also important while selecting a site. Another key point is to develop an efficient and friendly team.

Nevertheless, money is always needed to start or expand a business.  At the same time, restaurateurs look out for areas that have tax incentives. Selecting a site around malls is always preferred. “We normally look at- if there are malls or multiplex nearby, have no existing restaurants and the kind of residential place around it”, added Singh.

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