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Marketing 2016-05-19

How fine dine can lure corporate at their restaurant

Earlier, restaurants used to offer buffet to attract corporate towards their restaurants, but currently they are more relying on dining trends.

By Deputy Features Editor
How fine dine can lure corporate at their restaurant

Restaurants have been offering great offers to corporate to get them inside the door. Corporate business is the need of a restaurant today, but how to attract corporate for business is really the game changer for any business to grow.

Many fine dine restaurants are of the opinion that now a days it is a bit difficult to get the corporate for a business meeting inside their restaurant’s door. The time has change and it is now a past saying that fine-dining restaurants tend to rely on attracting corporate business.

Earlier, restaurants used to offer buffet to attract corporate towards their restaurants, but currently they are more relying on dining trends. However, there are reasons that say that many fine-dining restaurants need corporate business to survive. But corporate don’t find good restaurants easily for a business meet and hence, restaurants have worked a lot to make them believe and get inside their door.

Having a Right Structure and equipment: Restaurants should have such a structure and facility where they can handle a large group of people. Restaurants should also make all the equipment available to its dining space if it is providing corporate a space for business meet. Audio- visual equipment, LCD Projector and other important equipments required when inviting a corporate for business.

“We make sure that our services are complete package of comfort. Food and Drinks is for sure our USP. Apart from this we Offer corporate packages. We also take care if on private time at PDR's People need screens to be arranged for their live presentations etc,” shared Priyank Sukhija, Restaurateur who owns some of the wackiest restaurants.

Ability to handle large Parties: It is very essential to handle large parties and groups effectively if you are calling corporate at your restaurant. Experience is what matters when corporate come to your restaurant; organize everything in a well mannered way. A competent team and a well versed menu of the full course would definitely attract corporate towards your restaurant.

“We offer special table allocations besides a wide variety of food and beverage options. For a large group meetings / events we have special packages/ rates,” pointed Sanjeev Puri, Italiano.

Word-of-mouth: It is an essential part of any business be it a restaurant business or any other retail opportunity. A message spread at a faster speed through communicating with people rather than using other media tools for promotion. Every other corporate people have contacts with each other and they need reliable venues. Not only positive but negative reviews also travel quickly, so be quick in your service and be at the top of corporate list.

Providing offers and discounts: Restaurants should also focus on providing offers and discounts if they want to attract a large number of corporate at their restaurant. “We have package where we offer 4 beers at affordable prices. We also offer 20 per cent corporate discount within our segment called business with pleasure. We also serve molecular signature cocktails and dishes as part of the business with pleasure package,” added Owners at Molecule which is turning into a meeting cum restaurant cafe.

Therefore, it’s imperative that operators get their business pointed in the right direction from the very beginning. Corporate business holds the key to success for most fine-dining restaurants. Today, the nature of corporate dining has changed both restaurants and corporate are looking for better options to meet their needs. 

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