How digital marketing helps boost restaurant biz
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Marketing 2017-06-15

How digital marketing helps boost restaurant biz

About 4 percent of U.S. grocery sales, or $27 billion, was through e-commerce in 2014. By 2023, e-commerce could account for up to 17 percent of grocery sales

By Feature Writer
How digital marketing helps boost restaurant biz

Virtual reality can change the food experience; today food industry is on the forefront of innovation generating $700 billion annually. Also, it is the industry providing employment to one out of ten people according to the National Restaurant Association. Hospitality sector builds confidence, leadership skills, and excellent problem solving skills. Food service management is a job where about 40% of those working in a management capacity are self-employed. But the success of this business depends upon how well the marketing part is played. We can witness the competition in this industry and digitalization has made it even more competitive. An excellent customer review could do wonders and a single critic could impact the restaurant business. As we are never tired of saying, food service experience starts from dining to satiate the palates giving the customers an alluring ambience as well. It is a work of team to build a business not a one man thing and that is why digitalization also affects food sector in a tremendous way. A study from Brick Meets Clicks showed that e-commerce is important for grocery retailers now and will grow into the future. About 4 percent of U.S. grocery sales, or $27 billion, was through e-commerce in 2014. By 2023, e-commerce could account for up to 17 percent of grocery sales, according to the researchers which speaks the volume in itself.

Here are few ways that how digital marketing could help growing the business.

Knowledge opens the door

Do your homework properly; do research about the market, trend, industry, competitors and consumers. You would be ready to take it on face if you’re prepared to the fullest. Just keep your eyes and ears open and hunt the opportunity down. History has proved that there are numerous owners who have started their careers from stacking or washing dishes; they made their way from an entry level position because in food service sector totally depends up on the knowledge and skills of the business. But who would have known about their struggle without media or digitalization? Therefore it is important to know where they should market or publicize to get their product in consumers’ knowledge. Tattooing their brand in people’s mind would take a little time but it’s worth it because digitalization could even do wonders in a single night. They just need to have the knowledge of industry, management and how to sell their product and obviously their passion and love for the industry would play the foremost role.

Experiment is the key to success

As food industry is up for innovations and experiments these days; building new theories and new trends are the new words for this industry. And, the work has not finished yet, now they need to post their experiment every where possible, to make it digital and in people’s knowledge. Once, something is on net it’s everywhere then. Key is to find the niche and experiment with that. Give customers something to relate i.e.’ cuisine, service, quality or ambience and make strategy according to that.

Keep the crowd coming back

Engaging your crowd is one of the hardest deeds in the hospitality sector. Keep pitching your products, interact with them, and do offer those discounts or schemes like that. Make videos, take reviews, freebies- interaction and engagement is there for the taking.

Post your food

Blogging and posting about food has become the new trend. It creates traffic which led to an imprint in people’s mind. It is a stupendous way to engage customers and that would also help you to feed the social media content. This will also keep your crowd coming back and also could connect you to the other foodies, food bloggers and vloggers to you; they are the ones keep posting about food. They could be a great medium to promote your food among people.

Invest at right place

You must look out where you’re investing. Investing in good food satiate the palates same as investing in the right direction satiates the business. Therefore, financing is an important part. Restaurateurs could also hire someone to watch over all the marketing part.

Hospitality business seems glorious but at the same time is difficult to handle. It requires hard work, a lot of responsibilities and passion for the industry to keep working. Just enjoying the work and then following right direction is enough.

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