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research 2015-01-29

How can small restaurant focus on building traffic?

The restaurant gets customers for dine-ins and orders for home deliveries and pickup. The restaurant also gets ability to manage their brand, through online brand monitoring.

By Deputy Features Editor
How can small restaurant focus on building traffic?

Over the years, restaurant industry is facing lots of problem in getting the right traffic at their restaurant. Marketing and placing their product right is a great challenge in a market where people have become very open to eating out.

Challenges faced

From last few years entrepreneurs especially the small restaurants are facing various difficulties in getting their business right, especially when they also have an online presence. Today they do not have a one stop platform that takes care of the complete online presence.

They also do not have any control on media through current channels such as aggregators. Meanwhile, small restaurants are provided no transparency in the management of their marketing budgets and cannot track the conversions through the channels.

Hence they currently resort to traditional means such as OOH, and print. As this is expensive and hard to track the industry is facing lots of challenges.

Solution
Service providers like, Sokrati provides clients with complete online marketing for the restaurant. From launching to managing their website to smoothen their business, these channels are helping the small players achieve their right business.

“We are also helping the restaurant fraternity in paid advertising and free traffic to drive traffic to the website through channels such as Google, Facebook, Pinterest, Email Marketing, SMS Marketing, Local Listings and Maps and hence it is helping in driving leads for their business,” says Santosh Gannavarapu, Co-founder & CTO, Sokrati.

Benefits

The restaurant gets customers for dine-ins and orders for home deliveries and pickup. The restaurant also gets ability to manage their brand, through online brand monitoring.

It exposes channels that the restaurant never tried before. The online marketing is cheaper than traditional forms such as OOH.

Total investment required in providing such solution

And to avail these solutions restaurant chains can pay a sum of about Rs 10000 per month to the solution provider and help their traffic through essentials of marketing.

Clients

“We work with restaurant chains, standalone restaurants and restaurant aggregators” adds, Gannavarapu.
 

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