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Startup 23 Sep 2017

How Technology Helps Build Experience

In a candid conversation with Restaurant India, Catherine Silvia Murmu, PR Manager, Rancelab talks about technology benefitting food service sector.

By Charu Sharma Feature Writer

Having graduated in Mass Communication from St. Xavier's College Kolkata, Catherine initially ventured into events and production house. Later she joined RanceLab, where she grew an interest in the F&B industry and spends most of the time in understanding the various trends and challenges within the industry. She is a result oriented person, who likes to follow a task till closure with results. Being a sports lover, she believes in performance and team work.

How do you build experience for your clients?

Experience is in the industry’s air. Every restaurants focus revolves around this term today. Now Fusion Resto here acts as a catalyst for restaurateurs. We make sure how we could help deliver the best experience to the customers. There is one segment of us where we help other restaurants to enhance customer experience i.e., they can track customers’ preferences and taste and even restaurants today are interested in creating experience. Earlier, we had to educate them that why do they need a software but these days people are tech savvy so we do not need to educate them on these basic grounds. People are aware that they need a system to run their business. It’s just to decide which system they want.

In what aspects technology is benefitting food service sector?

Technology definitely plays an important role in transforming the industry. Gone are the days when everything was manual. Digitalization took over and there are less human errors now. For example, our software takes care of everything from POS to delivery, store control, warehousing, catering, analytics, loyalty programs and many more. That’s how technology works. From last five years, we are also into mobile space; where we are having orders done through mobile, receiving feedbacks, giving home deliveries and managing all the stuff through internet and mobile space.

How do you see the response towards technology in the industry?

Customers have started welcoming the trend as they love convenience and are tech savvy. Also, technology has made restaurateurs life really easy. Things were not as easy as it seems to be. In 90’s we had to make people understand why they need technology, why it is helpful, why it is so costly and what we would get out of it. We had to make investors our customers; we had to make them believe us, at times asking them to fund us so that we could provide them the technology which would keep them ahead.

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