Moiz S. Master, Director, Alister Equipments along with his father Shabbir Master, founder of the company shares its path of glory.
Commercial kitchens in India is a humongous opportunity. And not many has been able to tap it unlike Pune-based Alister Equipments - a one-stop shop for all commercial kitchens including restaurants, hotels, and new bakery set-ups. The company, this year will be crossing Rs 3 crore revenue mark. Here are the excerpts:
How do you see Alister Equipments expanding its legacy?
We are into the equipment business from the past four generations. Our family has been into restaurant supplies and equipment since 1920. Now as the kitchens are becoming modern, we do mainly machineries and stainless steel equipments. We are a one-stop solution for all commercial kitchens such as restaurants, fast-food corners, new bakery set-ups, canteens, etc. We are based out of Handewadi, Pune where we have our manufacturing unit. We also run a brand named Alister Products which only cater to bakery and fast food equipment.
Who are the names among your clients?
We are vendors for many businesses like Taj Hotels, Barbeque Nation, O Hotel, LG Industries and Deltin Group of Hotels, Goa. We also supply to bakery chains like Monginis, Baker’s Basket etc.
So you have covered the entire ecosystem of commercial kitchens?
Yes. We do everything related to commercial kitchen. From supplying burners to make ladoos at Sai Baba Sansthan in Shirdi to quick service equipments like coffee machines, dishwasher, waffles machine, and ice cube machines. We also provide the best quality equipments manufactured by World’s leading brands including Hotmix Pro, Brema Ice Makers, Irinox USA, and Scotsman.
What is the price range of the equipments?
We have a varied range for the different section of the food industry. For a QSR, our set of equipments start at about Rs 80k–Rs 1 lakh, for a bakery it is Rs 2 lakh, and for fine dine it is somewhere between Rs 5-Rs 10 lakh. We also supply the equipments to top rated hotels like Taj Hotels where the budget goes anywhere between Rs 20 lakh-Rs 1 crore.
We customise our equipment according to the needs of restaurant. We talk to chefs as well and decide on what they would need and design accordingly. Also, most of it is manufactured by us and there are only a few like universal bakery machines are imported.
Which segment is bigger for you, HORECA or retail?
HORECA being the fastest growing industry takes up 75 per cent of our sales. We are getting more clients from this sector and it remains our focus for continuous growth.
What opportunity do you see in the industry?
We are positive for next 3-4 years as there is lot of energy flowing in the industry. We have started a full fledged expansion and are growing at almost 100 per cent. Our focus is on delivering best service and as long as we are getting good customers and we are expanding our service base we are good to go.