Hotline: 1800 102 2007
X
Search Business Opportunities
people 2015-12-08

Goli Vadapav on expansion spree, may hit global markets soon

In a telephonic conversation with Restaurant India, Venkatesh Iyer, Co-Founder & CEO, tells about his plans to grow Goli from a ethnic brand to a global brand.

By Deputy Features Editor
Goli Vadapav on expansion spree, may hit global markets soon

Goli VadaPav, was one of the first franchisee brand in the Indian market, which started its journey way back in 2003 from a single outlet in Nagpur. Started by a corporate professional, the company was initially funded by his friend and family. And, today, the brand operates more than350 stores in around 88 cities and 19 states in India, with two rounds of funding already in its bouquet.

How the journey of Goli Vadapav got started?

It was during 1995-96 that I was thinking of doing something of my. Having worked with the MNCs, I have seen that the daily consumption of these foods was very high and the QSR was more of a concern that time. And, hence I got into this business by starting first Goli Vadapav outlet in 2003 and from a corporate sector I entered into restaurant industry.

Why Vadapav as the offering?

Vada Pav is very famous in Mumbai and Pune. It is a fast, mobile food and people like it very much. We developed the technology, wherein we are focusing on delivering the best quality vadapav to the customers.

Who do you see as your major competitors today, is it the local vendors or players like JumboKing?

I do not see any player as a competitor; rather, believe that it’s a good opportunity that many brands are spreading the awareness about vadapav. And, my competition comes from the local ethnic products not from vada pao players.

As you have a wide franchisee presence. Which is the top franchisee according to you?

Our key business is from franchise. We have an average footfall of 40,000-80,000 people at our outlets. However, all our outlets are doing well in terms of giving the numbers.

And some of the top selling franchisees are Maharashtra, Karnataka and north every store.

What is Goli’s online presence?

Online is an evolution. And, we are basically offline store. It will take time in online like 20-25 per cent revenue can come from online. We recently tied up with delivery and app service providers to focus on the delivery business starting with Bengaluru which will move to Pune, Gurgaon, Mumbai etc.

What is your expansion plans in taking the number count forward?

We are coming up in North and East as we have completed in South- Karnataka, Maharashtra. In next two years time we are targeting around 700 stores in north India alone.

How do you make sure that the franchisees do not compromise on the quality of food?

We buy each and every things, make vada for them and also do bulk marketing for them. Their involvement should match our support system and that’s how we give our franchisee.

How about taking a global entry?

At this point of time our focus is India, but very soon, we may enter the UK and Dubai market.

Comment
Related opportunities
  • Clinics & Nursing Homes
    About Us: At Vivekananda Health Global we strive to bring the most authentic..
    Locations looking for expansion Karnataka
    Establishment year 2003
    Franchising Launch Date 2015
    Investment size Rs. 30lac - 50lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About Us: 95 Pasta &Pizza, striving to create a brand with..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Pune Maharashtra
  • Florists
    About Us: Casafleur is a popular florist brand from Delhi that..
    Locations looking for expansion New Delhi
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Gyms and Fitness Centres
    About Us: VIVAFIT concept is to provide health and well-being in a..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts