In a telephonic conversation with Restaurant India, Venkatesh Iyer, Co-Founder & CEO, tells about his plans to grow Goli from a ethnic brand to a global brand.
Goli VadaPav, was one of the first franchisee brand in the Indian market, which started its journey way back in 2003 from a single outlet in Nagpur. Started by a corporate professional, the company was initially funded by his friend and family. And, today, the brand operates more than350 stores in around 88 cities and 19 states in India, with two rounds of funding already in its bouquet.
How the journey of Goli Vadapav got started?
It was during 1995-96 that I was thinking of doing something of my. Having worked with the MNCs, I have seen that the daily consumption of these foods was very high and the QSR was more of a concern that time. And, hence I got into this business by starting first Goli Vadapav outlet in 2003 and from a corporate sector I entered into restaurant industry.
Why Vadapav as the offering?
Vada Pav is very famous in Mumbai and Pune. It is a fast, mobile food and people like it very much. We developed the technology, wherein we are focusing on delivering the best quality vadapav to the customers.
Who do you see as your major competitors today, is it the local vendors or players like JumboKing?
I do not see any player as a competitor; rather, believe that it’s a good opportunity that many brands are spreading the awareness about vadapav. And, my competition comes from the local ethnic products not from vada pao players.
As you have a wide franchisee presence. Which is the top franchisee according to you?
Our key business is from franchise. We have an average footfall of 40,000-80,000 people at our outlets. However, all our outlets are doing well in terms of giving the numbers.
And some of the top selling franchisees are Maharashtra, Karnataka and north every store.
What is Goli’s online presence?
Online is an evolution. And, we are basically offline store. It will take time in online like 20-25 per cent revenue can come from online. We recently tied up with delivery and app service providers to focus on the delivery business starting with Bengaluru which will move to Pune, Gurgaon, Mumbai etc.
What is your expansion plans in taking the number count forward?
We are coming up in North and East as we have completed in South- Karnataka, Maharashtra. In next two years time we are targeting around 700 stores in north India alone.
How do you make sure that the franchisees do not compromise on the quality of food?
We buy each and every things, make vada for them and also do bulk marketing for them. Their involvement should match our support system and that’s how we give our franchisee.
How about taking a global entry?
At this point of time our focus is India, but very soon, we may enter the UK and Dubai market.