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Investment 2018-01-03

Globalisation, Beverage Innovations, e-Commerce Venture to rule 2018

Beverages have never been a spotlight in the Indian food sector.

By NusraDeputy Features Editor

An industry which has got its own dynamism and uniqueness there is constant upgradation in the restaurant sector. The great passion and creativity that entrepreneur and other people bring to the restaurant industry it only propels it forward. Though, if remembered rightly year 2017 could be termed as one of the worst year for the business of restaurant in India. But with entrepreneurs full of zeal and anxiety the sector has moved with the pace. Going forward in the coming year’s restaurant industry is all geared up to welcome new changes, trends and opportunities that is making this industry one of the most exciting sector to be in.

Will e-Commerce Change the biz of Restaurant

Long waiting hours, space crunch and high traffic has given customers and diners a reason for dropping a plan to eat out at the nearest. With buying food online becoming extremely convenient through digital payments and even cash on delivery (CoD), 2018 will be the year for a major shift in the food industry. “Globalisation is going to remain the buzzword. You are going to see several new food ventures in the digital space in terms of apps and more,” shares Padma Shri Sanjeev Kapoor who believes that there is never a dull moment in the sector and that’s keeping him on his toes.

This doesn’t end here lots of reports and studies have stressed there would be more than seven to ten fold increase in revenue generated through e-commerce when compared to last year. The key highlight is, however, studies now suggest that grocery and food industry will own the e-commerce this year. And with industry majors in the online space like Flipkart and Amazon marking their entry into the grocery segment, it is no surprise that food industry will play a big role in the e-Commerce marketplace.

Adding Sparkle to the Business

Beverages have never been a spotlight in the Indian food sector. We always had been a great foodie but we have never appreciated a good drinker! 2018 will see lots of beverages innovations happening at the restaurant and food space. Also, bartenders will get special recognition for their work and making a bar or restaurant popular with their art of bartending. Also, we the space will see lots of juice, heritage beverages, flavoured drink makers cashing in on with the billion dollar opportunity that the market holds. “With new beverage companies bringing their products to India, I see choices in India growing. We will hopefully see a new generation of single malts and a growing gin-drinking culture. Bartenders will also begin to get more importance and recognition in the industry in the coming days,” says Shreyas R who owns Bootlegger one of the trendiest pubs in Bengaluru.

Regional Food is here to Stay

One can experiment with their food sometimes but their eating habits do not change.  And, this has given a way to much more of regional Indian cuisine coming into the foreground, coupled with the beauty of modern plating and technique. “As far as traditional north Indian cuisine is concerned, there is not too much room for changing existing tastes which are already wrapped in flavours and aromas, so rich and fragrant,” points Vinod Gulati whose restaurant Gulati’s has created a wave in the north Indian dining restaurant.

Hence, we can say that the dynamism that the industry holds there is a constant change in the trends. Also, health food trends will be a big thing, like they have been in the past few years and rightly so!

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