Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
franchise 19 Nov 2014

Global brands scout for local franchisees in India

Brands like Caffe Bene, Barbecue Garden, 800 Pizza and Dairy Queen amongst other are eyeing local partners to enter into the fast growing Indian market, which is growing at a CAGR of 20 per cent annually.

By Nusra Deputy Features Editor

Indian cuisines are taking up the centre stage and becoming global. The foreign restaurant chains are also seeing greater opportunities in the Indian market. Considering the trend that major global brands are operating successfully in India, brands like Caffe Bene, Barbecue Garden, 800 Pizza and The Cherry Tree amongst other are looking for local franchisee partners to enter the Indian market.

The organised food market in India, which is estimated at Rs 80 billion, is characterised by professionally managed outlet, organised supply chain with quality control, sourcing and multiple outlets. The market is growing at a CAGR of 20 per cent annually.

Why India?

Indians have always been a food lover. With exposure to new world cuisines and the progressive middle class, knowledge for food brand, experiment with different cuisines, trying new recipes, formats and variable foods are the main driving forces that are enabling foreign restaurant and coffee chain to tap Indian market.

Planning exotic meals, bombarding customers with festive bonanzas and deals, celebrating every small occasion as a big event and making special menus for every occasion has become a culture in the country. In fact, Indian cuisine has contributed a lot in shaping international relations.

“We have so much in India which no country has. Our taste and menu changes from North to South and from East to West. We have a lot more to play with a single local flavour,” shares Hemant Oberoi, Grand MasterChef, Taj Mahal Palace, Mumbai.

We have seen that major foreign chains like KFC, Mc Donald’s, Domino’s and Starbucks have placed themselves well in the Indian market. This is the major reason which is attracting other brands to enter into the Indian market.

“In India, we are evaluating various locations including New Delhi and Mumbai as well as tier-II cities. We are keen to partner with a local franchisee. Our initial focus could be on a restaurant, with a capacity of 200 patrons and at the same time, we would also like to offer an ambience similar to our facilities back home,” says Robert Beausoleil, Director of Business Development, Barbecue Garden.

Finding the right partner

In India, there is a strong demand for high quality and reasonably priced F&B services. Consumers below the age of 35 years form a key component of patrons visiting restaurants in India.

Caffe Bene is a number one coffee player in Korea and is leading Starbucks Korea in the Korean market. The unique selling point for all their cafes is unique European style interior design, global style menu and their unique star marketing process. “In order to enter the Indian market, we are looking a good and prospective Indian partner as our master franchisee. We will partner with the local franchisee to penetrate our services in the local market,” says Chris Jung, GM, Global Division, Caffe Bene.

As local partners are expert on local taste and preferences, they are well aware about the legal aspects and have knowledge of local preferences in terms of selecting location, marketing promotions and the choice of eating options, which allow global brands to place them in the Indian market. So, when global brands are entering the Indian market, they are looking for a franchisee partner to tap the country and master franchisee proves to be the best model for overseas expansion.

Meanwhile, these brands also provide their master franchisees training on various operational aspects, including food preparation and service amongst others so that they can maintain the global standard of their brand in placing their product well in the Indian market. Thus we can say that within 6-7 months, Indian food market will see more successful foreign brands offering their services.

Comment
Related opportunities
  • Bakery & Confectionary
    About:Founded by mother daughter duo Tabassum and Sheeba Hasan, in..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300 - 900 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Ad Agencies & Collection Centres
    Janatha Expo is organized to bring international awareness on different..
    Locations looking for expansion TELANGANA
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater HYDERABAD TELANGANA
  • Ice creams & Yogurt Parlors
    About:Started by an enterprising couple in the 1980s, Gopal’s 56..
    Locations looking for expansion New Delhi
    Establishment year 1980
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 150 - 200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Women's clothing
    About:..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 300 - 500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories