Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
people 2015-02-11

General trade growing at rate of 50%: Vikram Agarwal, Director, GreenDot Health Foods

In an interaction with Restaurant India, Vikram Agarwal shares which type of retail format is giving them better revenue.

By Deputy Features Editor
General trade growing at rate of 50%: Vikram Agarwal, Director, GreenDot Health Foods

What is your strategy to increase penetration through traditional, modern and eCommerce retail formats?

Our strategy to increase penetration in all three retail formats is by innovative packaging, getting product placed and listed, and ensuring continuous availability.

How do you retail your products in these three formats?

It is same in all three formats. Cornitos Nacho Crisps are available in 30g, 60g, 150g pouches and 50g and 140 g cans. Coated Green Peas are available in 26 g Pouches and 9 Pouches in a gift box. Mexican delights and Dips are available in 200 g bottles. Cornitos is also available in Gift packs of 620 g and Picnic Box in 172 g which contains 100 g Nachos, 50g salsa and 22g cheese dip.

What percentage of your products gets retailed in a store directly and through distributors?

70 per cent of the products get retailed in a store directly and through distributors. Cornitos has ten flavours in Nacho Crisps - Olive and Herbs, Sizzlin Jalapeno, Cheese and Herbs, Tomato Mexicana, Tikka Masala, Sea Salt, Lime and Mint, Thai Sweet Chili, Barbeque and Wasabi. Cornitos also has range of Mexican delights and Dips. They are - Salsa (Red and Green), Jalapenos (Tin, Whole and Sliced), Sweet Relish and Gherkins (Tin and Sliced). Cornitos has recently launched Pop N Crunch range in Delhi NCR. It is another product range under Healthy Snacking Umbrella after Nacho Crisps. Under Pop N Crunch range comes Coated Green Peas in two delectable flavors - Wasabi and Hot & Spicy. The individual packing is in 26 g Pouches and 9 Pouches in a gift box.

How many distributor channels you have?

Cornitos has more than 2000 distributor channel partners on pan India basis.

Which kind of retail format gives you better revenue?

Cornitos business through general trade is growing at the rate of 50 per cent and in Modern trade by 30 per cent.

What kind of initiatives can be taken by both the parties (product brands and retailers) to create a win-win situation for all the stakeholders?

Specialized consumer services and co-operational activities can be taken to create a win-win situation for all the stakeholders. 

Comment
image
image
image
Related opportunities
  • Quick Service Restaurants
    About: Drifters Café started out of love for travelling. Strive to..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Competitive Exam Coaching Institute
    About Us: Searching for a premium franchise opportunity in booming education..
    Locations looking for expansion Karnataka
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • About Us: KRS Educreations Pvt Ltd brings a pre-school franchise model..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 1000 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pardesh
  • Real Estate Sub
    Mini Homes ! Based out of Mumbai , Mini Homes is..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts