In an interaction with Restaurant India, Vikram Agarwal shares which type of retail format is giving them better revenue.
What is your strategy to increase penetration through traditional, modern and eCommerce retail formats?
Our strategy to increase penetration in all three retail formats is by innovative packaging, getting product placed and listed, and ensuring continuous availability.
How do you retail your products in these three formats?
It is same in all three formats. Cornitos Nacho Crisps are available in 30g, 60g, 150g pouches and 50g and 140 g cans. Coated Green Peas are available in 26 g Pouches and 9 Pouches in a gift box. Mexican delights and Dips are available in 200 g bottles. Cornitos is also available in Gift packs of 620 g and Picnic Box in 172 g which contains 100 g Nachos, 50g salsa and 22g cheese dip.
What percentage of your products gets retailed in a store directly and through distributors?
70 per cent of the products get retailed in a store directly and through distributors. Cornitos has ten flavours in Nacho Crisps - Olive and Herbs, Sizzlin Jalapeno, Cheese and Herbs, Tomato Mexicana, Tikka Masala, Sea Salt, Lime and Mint, Thai Sweet Chili, Barbeque and Wasabi. Cornitos also has range of Mexican delights and Dips. They are - Salsa (Red and Green), Jalapenos (Tin, Whole and Sliced), Sweet Relish and Gherkins (Tin and Sliced). Cornitos has recently launched Pop N Crunch range in Delhi NCR. It is another product range under Healthy Snacking Umbrella after Nacho Crisps. Under Pop N Crunch range comes Coated Green Peas in two delectable flavors - Wasabi and Hot & Spicy. The individual packing is in 26 g Pouches and 9 Pouches in a gift box.
How many distributor channels you have?
Cornitos has more than 2000 distributor channel partners on pan India basis.
Which kind of retail format gives you better revenue?
Cornitos business through general trade is growing at the rate of 50 per cent and in Modern trade by 30 per cent.
What kind of initiatives can be taken by both the parties (product brands and retailers) to create a win-win situation for all the stakeholders?
Specialized consumer services and co-operational activities can be taken to create a win-win situation for all the stakeholders.