Hotline: 1800 102 2007
X
Search Business Opportunities
startup 2016-01-08

Freshler - Not just selling food but an experience

In conversation with Restaurant India, Razat Choudhary, Cofounder, Freshler shares how this ideawas brought to life.

Freshler - Not just selling food but an experience

Based in Gurgaon, Freshler is a food delivery model with a unique menu. It has fusion of flavours combined with the freshest hand-picked ingredients with a wide range of refreshing salads, juicy burgers, fulfilling sandwiches and selected beverages that includes smoothies, shakes, mojitos, sodas, detox drinks and many more.

How did the idea of Freshler come to mind?

The idea to start Freshler came up in Argentina when I used to reside there.  It was my love for food that reminded us about broken experience in this segment and we started accordingly. Everyone is just selling food but nobody is trying to sell food experience. We are trying to fill that gap.

How is the response so far?

Response has been fantastic. We have achieved 30 per cent plus growth rate with very healthy response from the customers. Our ratings and feedback from customers speaks for itself. .

What is the operation process?

We are food on Demand Company delivering food to end consumer at their doorsteps. To facilitate the process, we work along well trained chefs and delivery boys powered by APP and website to take orders.

What range of items do you cater?

We deal in different verticals as we want to be a one stop solution for tasty food. We have verticals like salads/burgers/meals/pastas.

How difficult/easy was it toattract customers?

I must say very difficult, but yes we have been able to bring customers to our platform. We just don’t sell food but rather a complete experience.

Who are your target customers and what are your marketing strategies for them?

We are targeting corporate and reaching out through events and BTL activities.

What is your average footfall and target revenue?

We are doing approx. 50 orders a day and looking to take this figure to 100 at a healthy ticket value.

What is your expansion plans?

As of now we will be in Gurgaon and will try to expand Q2 (2016-17) onwards.

Comment
Related opportunities
  • Quick Service Restaurants
    About: Pocket Café is a popular and happening hangout café brand..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Men's footwear
    About: Wayne Wright Shoes are a perfect combination of comfort and..
    Locations looking for expansion Delhi
    Establishment year 2011
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Fashion accessories - women
    About:   A unique perception in the arena of female purchasing has..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 80
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Express Food Joints / Drive Through
    About Us: Founded in 2017,”Yummerica Fries” brand is present in 10+..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater MUMBAI Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts