Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
franchise 2015-06-23

Franchised Food Company looking for right partner to enter Indian market

In an exclusive interview to Restaurant India, Stan Gordon, Owner, FFCo, shares his plans to enter into the Indian market, targeting a pan-India expansion.

By Deputy Features Editor
Franchised Food Company looking for right partner to enter Indian market

Franchised Food Company is Australia's biggest multi-system, non-listed franchisor which deals in the 'fun treats market'. The company operates famous brands like Europa, Trampoline, Cold Rock Ice Creamery, Mr. Whippy, Nut Shack and Pretzel World under the umbrella of FFCo. 

Tell us something about Franchised Food Company. What are your product offerings?

We operate in the tasty treat space. We have Cold Rock Ice Creamery which offers a mix of confectionaries, biscuits and fruits with the favourite flavours of ice cream to suit the taste of every individual. These are kiosk model shops in shopping complex or malls, or anywhere where the people are looking for treat. We also have Trampoline which is a gelato offer. We have Pretzel World which is a soft, warm baked pretzel where we have a range of sweet and mouth watering toppings.

How are you different from other QSR running in the same food ordering?

We are a treat not a meal. We are not in the savoury space. Pretzel World is a little bit in the savoury space but more like a grab n go snack similar to the donut or the cinnamon bun. We are not a meal replacement instead we are a snack, a treat. So we are much different from the QSR or dining space.

How many outlets you are operating presently? What are your plans to enter the Indian market?

We have around 160 outlets in Australia. We have recently opened Cold Rock in Vietnam which is running successful and we are looking forward to take Pretzel World to Dubai. At the moment we are working with Franchise India Holdings Limited to identify the right partners who understand the local market but we believe that our primary brand Cold Rock will work well for us in India in terms of population number, climate and through our flavours and taste we can put a smile on people’s face.

Are you in talk with the investors to open your outlet in India?

Yes, we have started discussions with them through Franchise India Holdings Limited.

What is the mode of operation that you are targeting at?  Why a master franchise?

We are looking forward to the master franchise, but we will love to see on area basis across the whole country. We believe, it’s important that the investor invests in the business with his involvement of experience, marketing strategies, personal and gained knowledge, to make sure that it succeeds.

If everything remains positive, when can we expect your first outlet in Indian market?

By the end of 2015 or in the early 2016 we are expecting to open Cold Rock first outlet in India.

What are the regions that you are targeting in India?

That’s what we are working through at the moment. We believe to go across the whole country.

What is your unique marketing strategy and how is your brand different from any other brand in this segment?

The uniqueness of the product offered is certainly the strength for us, the cold rock which consists mixing of all the flavours together. Certainly we make an appeal through social media which is the strongest strategy of ours and the young generations share with their family and friends which helps us in targeting the mass number of people.

What is the price point of your product that you are offering?

We are still working on that as we need to understand the local market first but we believe to enter the Indian market with competitive prices and value for money products.  

Related opportunities
  • Express Food Joints / Drive Through
    About Us: Founded in 2017,”Yummerica Fries” brand is present in 10+..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater MUMBAI Maharashtra
  • Herbal, Ayurvedic, Homeopathic & Natural Care products
    About Us: CARRIER WITH SHOP ''HEALTHCARE ADDA'' Our Objective is to present..
    Locations looking for expansion Madhya pradesh
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • About Us:  At LongLive Pizza, our aim is to make a..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Fine Dine Restaurants
    Want to run your own traditional food family restaurants? Partner..
    Locations looking for expansion Lakshadweep
    Establishment year 1974
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Lakshadweep Lakshadweep
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts