Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
people 2014-12-01

'Fatburger is an affordable, quality burger brand'

Fatburger, which is an American fast casual restaurant chain, popular for its beef-based menus, has introduced chicken, lamb and other vegetarian options in India to match up to the country’s food preferences, while entering this territory.

By Chief Sub editor
'Fatburger is an affordable, quality burger brand'

What is the market potential you see for Fatburger in India?

Fatburger, a 65-year-old brand, with locations in over 30 countries, is known worldwide for its quality and flavour. We introduced different variations of menu items to adapt to the country’s cultural preferences, including the substitution of other meats such as lamb in place of buffalo and beef. Over time, I anticipate our brand to have a couple hundred or more units. We expect to initially open 25 stores in the North and 25 in the Southwest, but the market could allow for 250 units very easily down the line.

As the QSR chains are quite popular and doing well in India, how would you differentiate Fatburger from the already popular existing QSR brands in the country?

Fatburger is a made-to-order, custom brand with burger ‘add-ons’ such as chili, cheese, avocado, egg and more. We have a very wide range of menu and we cook everything to deliver one by one, to ensure that we provide our customers with only the freshest food.

How are you going to position Fatburger in India?

Fatburger is an affordable, better burger brand, which prides itself on allowing the customer to completely customise to fit any taste profile and in India we have many different menu options, including lamb, chicken, veggie, etc.

In establishing the first store in Gurgaon, what strategies did you keep in mind? How are your offerings relevant to the catchment?

We are marketing to a local food environment, and dealing with people interested in coming to this location to get their burger fix. We are interested in giving them a wide array of choices to give them exactly what they want.

How do you see the competition from local market?

We do not really compete with the local burger market. We are taking our recipe from the US and adapting it to fit the regional taste profile. It is not a blanket US product; it is a tailored product, so there really is no competition for us.

How many Fatburger outlets are you planning to launch in the coming days? Which are the cities you are targeting for the same, and what would be your choice of locations?

We plan to open around 40-50 units a year for the next three to four years. We just opened in Kuala Lumpur, Delhi, Qatar, Canada, and other international cities. We are targeting any market in which we already have franchise partnerships, and we plan to open in other markets as well, whenever it strategically makes sense.

Apart from food and hospitality, what other elements have you designed for the brand
to be successful in India?

It is really about the food, so the primary focus is on the quality of the food.

Related opportunities
  • Others Food Service
    About Us: Launched in 2015, YoMama is a chain of cafes..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Imagine yourself having a tried and tested winning formula in..
    Locations looking for expansion Maharashtra
    Establishment year 2002
    Franchising Launch Date 2008
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Tea and Coffee Chain
    About Us: Bubble Rush is a bubble tea restaurant from the..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Men's clothing
    T-Store is a wing of Relion Industries in the field..
    Locations looking for expansion Gujarat
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts