Farzi Café to open 12 new franchisees in the next 12 months, targets tier I and metro cities.
Farzi Café was started in 2014 from the creators of acclaimed culinary destinations such as Masala Library by Jiggs Kalra, Pa PaYa, Masala Bar and Made in Punjab. Farzi Café, the modern Indian bistro is conceptualised by the visionary Zorawar Kalra, who aims to bring Indian cuisine back ‘in-vogue’, is all about “creating an illusion” with its cuisine. Best described as a gastronomic experience, Farzi Café reinvents and contemporizes the concept of modern day dining. It amalgamates traditional global cuisine with regional influences, local flavours, cutting-edge techniques, contemporary culinary styles, offering a high energy ambiance. “Farzi Café offers a quirky yet epicurean experience where you enjoy gourmet food created using the freshest ingredients and finest culinary techniques, catch up with friends or simply spend some time away from the craziness of your day-to-day lives,” shares Zorawar Kalra, Founder & MD, Massive Restaurants.
Farzi Café started franchising in 2015, and launched their first franchised outlet in 2016. Today, the brand is running two franchised stores and four company stores. Hence franchised stores ratio 33%. “We, at Massive Restaurants, envision permanently placing modern Indian cuisine on global platform and establishing Farzi Café among the top F&B Brands in the world in next 5 years’ time, by establishing our presence in all the major cities of the world,” adds Kalra. The group is planning to achieve it by opening a large number of Franchisee Stores in India and around the world, apart from company owned restaurants.
No. of stores (company-owned + franchise)- Six
Investment required - 6 Crores (for Stores in India)
Area required - 5000 sqft
Expected RoI - 30%
Expected break-even- Expected to break even from the opening of store
Preferred cities &location - Metro 7 Tier I