Hotline: 1800 102 2007
X
Search Business Opportunities
franchise 2015-12-22

Falafel's to open first franchised outlet in Bengaluru

Following the launching of its fifth outlet in Mumbai, Falafel’s is planning to have around 10 to 15 more outlets in Mumbai and Bengaluru by the end of 2016. Revealing the future plans Dhaval Udeshi, Brand Head, Falafel’s spoke to Restaurant India.

Falafel's to open first franchised outlet in Bengaluru

Tell us about your new outlet?

Falafel’s has always been about bringing a world of exotic Lebanese cuisine to Indian consumers. We take immense pride not just in sourcing the freshest ingredients, but also in the efforts we take to innovate and bring a world of choices to our consumers.

Is there any new menu addition with this outlet?

We have introduced a spanking new veg and non veg menu of Lebanese cuisine with this outlet. Over the period of time we have kept improvising the menu much variety. And, today people are moving towards healthier lifestyle and devoid of having all kinds of breads from bakeries we have come up with proper whole wheat breads, honey oat breads and multi grain wraps. The only thing fried in the menu is falafal bullet and rest everything is baked, roasted and made out of olive oil. We have also introduced something called Turkish tostada.

What about sourcing?

We are sourcing ingredients for Lebanese cuisine which is not very easy because these ingredients are not easily available. Now lots of imported ingredients are produced in India. We still import some of the things to keep it very authentic. We prepare lot of our own sauces. We don’t use those synthetic sauces. We prepare our own mayos, spicy sauce and dips. Around 30 percent of our ingredients are imported and 70 percent are sourced from domestic market.

Will you be introducing this new menu to all other outlets?

Yes, we will be introducing the menu to all our other outlets. This new menu has contributed 10-15 growth in revenue from this outlet.

What are your future expansion plans?

We are planning to open around 10 to 15 in Mumbai and Bengaluru by the end of 2016. In the first two years we are focusing on Mumbai and Bengaluru for expansion and then we will look at Hyderabad, Pune and other tier I and II cities. Some of these outlets will be company owned and some will be franchise owned.

In January 2016 we will be launching our first outlet in Bengaluru through franchising. Soon we are planning to launch our mobile app too. May be Falafal’s in future will have café or light kitchen or bakery could also be there. There will be kiosk model also.

How do you see Lebanese food market in India?

It’s been growing with awareness of falafel across the country which is resulting into Lebanese restaurants opening at every corner of the city like Mumbai. And which is why our brand at locations like Phoenix mall across Mumbai is doing well.

How do you see the competition in the market?

We don’t see any competition in the market. There are a lot of brands but lot of them are Indianised now and very few are proper Labenese. I respect everyone, there is space for everyone. 

How you simultaneously balancing with the catering business?

Catering is always a challenge because one need manpower. We take the orders of house party, wedding party, birthday party and theme Lebanese party. We do the homework and do the right tie-ups for labor. We cater to the parties of around 10 to 200-400 people also. We have good experienced team working with us for more than four years.

Comment
Related opportunities
  • Multi Cuisine Restaurant
    About Us: Shaking up the traditional food & drink space with..
    Locations looking for expansion Gujarat
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Quick Service Restaurants
    To own a business in food & beverages industry, Chick..
    Locations looking for expansion Tamil Nadu
    Establishment year 2009
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Salem Tamil Nadu
  • About Us: Growing Tots emerged in 2014. The Directors have 12..
    Locations looking for expansion Karnataka
    Establishment year 2009
    Franchising Launch Date 2014
    Investment size Rs. 5lac - 10lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • Beauty Salons
    Studio99 – Unisex Salons & Spa A journey from Coffee Shop..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts