Hotline: 1800 102 2007
X
Search Business Opportunities
Startup 2015-12-23

FLYP@MTV to open 10 outlets in 5 years

In an exclusive conversation to Restaurant India, Viraj Lamba, Director and Jasmeet S Marwah, Chairman, Fun Bars Hospitality talks about the groups plan to expand this to other cities.

By Deputy Features Editor
FLYP@MTV to open 10 outlets in 5 years

FLYP@MTV is the newly launched cafe in Connaught Place, New Delhi. This is first of its kind venture of MTV brand into the food business by partnering with Fun Bars Hospitality which holds the licensee of the brand. In an exclusive conversation to Restaurant India, Viraj Lamba, Director and Jasmeet S Marwah, Chairman, Fun Bars Hospitality talks about the groups plan to expand this to other cities.

How much time actually took to get MTV on board and launch the restaurant?

The whole process took a couple of years from initiating the communication with Viacom to making them understand what we wanted to do; the agreement was signed earlier this year. And took around a year to make the restaurant running, the whole concept, curation, beverages and food together.

Why a Christmas launch, you could have launched during Diwali?

Christmas is the best season to start a new venture as lots of people are going out, trying food, looking for entertainment being a holiday season. I think it is the best time for us to open a restaurant.

Why FLYP@MTV as a name?

We as a concept, our core target are the youth because of MTV being a youth and a young brand. The reason why it is named FLYP@MTV because people today want something new, they want something to change, every time they come to a place they want to look into something new. Foodies want to FLYP everything that is happening today and that is the reason it took us so long to open this outlet.

How much technology freak is this restaurant?

We are launching lots of technology into space which is a functional technology for people to use, to interact with audience, to interact within themselves. We are launching mobile app very soon. We are launching technology enabled tables where customers’can actually talks to each other, play games with each other.

What was the total investment done to make this restaurant a success?

It would be hard to put a number for me today as the investment is still happening. It’s not about restaurant but long term, developing the brand, creating USP. I don’t know how much we will put in one restaurant but the brand obviously has a long vision.

As this is the first outlet by Fun Bars. Why CP as location?

CP has off late become the most happening location to be. And, as our company Fun Bars Hospitality is based out of Delhi-NCR, we had done a detailed research on this market. We have extensively worked on CP as a location which will become a hub that will survive for decades.  We are into 10 year partnership with MTV and we wanted a long term relationship with them.

How difficult/easy it was getting MTV as partner?

MTV wasn’t that hard because there were lots of like-mindedness in what we wanted to create. They wanted to create an ecosystem and were looking to expand the brand MTV to ground reality. And, we were looking to connect with a youth centric brand.

Are all the restaurants that you are planning will revolve around same theme?

It’s Flyping, so every restaurant we will do it will have a different genre. We will identify about what the particular city’s youth want. So, if it is a city like Bengaluru where the youth are little laid back, chilled out, less stressed, we will have something for them. And Delhi is a luck market, people want shiny thing, glittery people. We have hired bunch of team to do market research for social media engagement research, design research and others and MTV did their own research.

What is your expansion plan?

We are planning to open about 10 stores in all metros. Delhi, Bengaluru, Pune, Mumbai, Chandigarh are some of our major target.

Comment
Related opportunities
  • Bike Reselling
    About Us: Introducing your very own secondhand two-wheeler destination. Now get rid..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Others Dealers And Distributors
    About Us: We are Authorized Distributor of Rulexx lubricants And Grease..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater navi mumbai Maharashtra
  • Casual dine Restaurants
    About Us: As the name suggests, Dhadoom is a fun brand..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Vymigrate is one of Australias' Leading Immigration firms providing a..
    Locations looking for expansion Karnataka
    Establishment year 2002
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts